The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
EOG research results illustrate impact of Covid-19 and future opportunities
The European Outdoor Group (EOG) has provided an update to its market research program with recent findings from both the sell-in and sell-through projects. The State of Trade (SoT) measures sell-in wholesale trends in the outdoor industry and the Outdoor Retail Benchmark Report measures sell-through retail trends in the industry, ...
Study by Mastercard says Covid-19 accelerates technological innovations in winter sports
In a new study by the Center for Sports and Management at WHU – Otto Beisheim School of Management, conducted in an anonymous Delphi format with 46 winter sports experts, more than half (56 percent) of the participants predict that the industry will continue to evolve technologically and digitize in ...
British Cycling saw extreme surge in popularity of biking in 2020
With figures released from The Active Lives Children and Young People survey showing that over 1.4 million more children took up the opportunity to cycle in 2020, British Cycling, the UCI-recognized national governing body for cycling, has described this as a “milestone” in its campaign to help young people lead ...
European consumers want to stay fit despite lockdown; wearables still on the rise
GfK has published data showing that health and well-being have become more important during the Covid-19 crisis. However, it said this trend had already become increasingly prevalent among European consumers before the outbreak of the pandemic.