The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
Bicycle boom gives Austrian specialist retail some record boosts
The record result brought in by the Austrian market in 2020 is not only due to the Covid-19 pandemic. The trend toward bicycles, especially e-bikes, began several years earlier. Today, bicycles are the strongest sales drivers in the Austrian sporting goods market, alongside the ski and outdoor segments. It should ...
In a global FMCG comparison, Germans, French and Danes are more reluctant to buy online than others
In its latest Fast-Moving Consumer Goods (FMCG) Report 2021, London-based data and analysis company YouGov surveyed more than 19,000 consumers in 17 markets worldwide to find out about their shopping behavior. The study reveals differences between the various markets, but also similarities.
GfK survey in the USA sees brand loyalty as payoff for intelligent consumer approach
In a survey of 1,000 U.S. residents, market research institute GfK asked consumers about their brand loyalty and trust in brands and retailers in relation to data security, as well as soft parameters such as CSR and political issues.
Italian tanners issue warning about rising raw material costs
The Italian tanners’ association, Unic, is warning about the “destabilizing” impact of a sharp increase in the price of raw materials.