The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
Older Americans reshape adventure travel
Demand for guided hiking and adventure travel is shifting toward older Americans, with travelers aged 55 and above emerging as a dominant and fast-growing segment.
Sports retail remains niche in global top 50
Just a handful of sports-focused players appear in the global top 50 retailers, underscoring the industry’s reliance on multi-category giants.
Price pressure shapes new retail behavior in Europe
A new YouGov study shows consumers in Germany and across Europe balancing cost control with convenience, health and emotional shopping expectations.
Mars and Strava link pet care with fitness
Mars and Strava introduce a new feature and challenges to promote active lifestyles for people and their pets.