The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
Bicycle sales in Austria: turnover surpasses €1 billion
The Association of Sporting Goods Manufacturers and Sports Equipment Suppliers of Austria (VSSÖ) has released the 2021 Austrian bicycle sales figures. Although the impact of the Covid-19 pandemic on supply chains was still strongly felt, around 490,000 bicycles were sold to Austrian sporting goods retailers and specialist bicycle dealers last ...
Ulrika Björk: “Appoint more women to the board”
Only one-fifth of all women in top management at the top-selling sports apparel companies are female. This is the result of our analysis on the occasion of International Women’s Day 2022. It’s a different story at ingredient brand Polygiene. Here, 4 of the 6 senior managers are female, and the ...
Women in the outdoor and sports business: Facts and figures on International Women’s Day
#BreakTheBias is the slogan for International Women’s Day 2022, and many sports and outdoor brands are also using the slogan together with the hashtags #InternationalWomensDay and #IWD2022 for their own campaigns in the “Women’s Month of March.”
Sara Molnar: “As a modern leader, diversity must be on your agenda”
Eva Karlsson (Houdini), Antje von Dewitz (Vaude), Kari Traa (Kari Traa), formerly Rose Mercario (Patagonia), Ulrika Björk (Polygiene), Annica Rantala (Stronger) or Pernilla Nyrensten (Revolution Race) – just to mention a few, are female leaders within the sporting goods / outdoor industry. But fundamentally, the industry is male-dominated, as our ...