The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
Sports insoles market forecast to reach $8.4bn
The global sports and athletic insoles market is projected to nearly double to $8.4 billion by 2036, driven by growing sports participation, foot health awareness and advances in personalized footwear technologies.
Haglöfs maps Sweden’s least-visited outdoor destinations
Haglöfs has launched a guide identifying 24 of Sweden’s least-visited natural areas, using mobile network and satellite data to encourage visitors beyond the country’s busiest destinations.
The North Face, Adidas highlighted by Kantar
The North Face and Adidas are among the sporting goods brands recognized in Kantar’s new consumer-led sustainability ranking for turning sustainability into consumer trust and brand strength.
US outdoor participation hits record as engagement declines
A record 183.2 million Americans participated in outdoor recreation in 2025, but declining engagement among core users suggests the industry’s next challenge is retaining participants rather than attracting new ones.