The latest news and analysis about the outdoor market including market sizes, growth, drivers and trends on a country, regional and global level.
ZIV: German bicycle industry defies consumer climate
The German Bicycle Industry Association (ZIV - Die Fahrradindustrie) presented its market data for 2023. Contrary to expectations and the generally negative consumer climate, both bicycle production and bicycle sales once again reached a very high level in 2023 – comparable to the Covid-related bicycle boom year of 2020. Overall, ...
Annual US Outdoor Adventures Industry survey released
Outdoor Adventures Connection, a US-based platform dedicated to connecting adventure seekers with outdoor experiences, released the findings of its annual Outdoor Adventures Industry Survey. The report, which encompasses data from across the US, assesses current trends, challenges, and opportunities within the outdoor adventure sector and offers valuable insights for businesses ...
Strava Year In Sport Report shows social connections are the biggest motivator
Strava has released its Year In Sport: The Trend Report, highlighting global trends among active people across all generations. It reveals that Generation Z’s behaviors and habits differ from other generations, but they also have different motivators, barriers and interests when it comes to staying active.
VSSÖ: Austria’s outdoor market remains stable
Despite the economic challenges in the 2022/2023 season, the Austrian outdoor industry was able to maintain its sales at a high level according to the latest market figures published by ARGE Outdoor (the specialized interest group of the Austrian outdoor sporting goods industry, which was founded in January 2023 and ...