Fishing lifts Shimano H1 as bike sales stall
Fishing tackle growth and foreign-exchange gains offset flat bicycle-component sales, prompting Shimano to raise its full-year revenue forecast.
Kopilot.id strengthens team for growth
Digital emergency ID platform Kopilot.id has added two outdoor industry veterans as it expands partnerships and commercial activities across multiple outdoor and action sports markets.
Sitka Gear launches new brand platform
The Montana-based outdoor brand has unveiled its new “For the Obsessed” brand platform alongside a national marketing campaign, an onX partnership and three new hunting products.
Kuiu redesigns flagship hunting pack system
The Californian hunting gear specialist has introduced the sixth generation of its Icon hunting pack system, featuring a redesigned carbon fiber frame, updated suspension and four pack sizes
Buff expands angling range with new gloves
Buff has expanded its fishing accessories range with two technical glove models designed for freshwater and saltwater anglers.
Heritage Outdoor Group acquires Badlands
The US-based holding company has acquired hunting brand Badlands from W. C. Bradley Co., adding another established outdoor label to its growing portfolio.
Johnson Outdoors appoints new CFO
The US outdoor recreation company has appointed a former consumer products executive as chief financial officer, succeeding a long-serving finance leader at the end of June.
Revelyst names Dave Mellon to lead Simms and Outdoor Performance
Revelyst has appointed former Grundéns CEO Dave Mellon as president of Simms Fishing Products and its Outdoor Performance platform, reinforcing its focus on specialty retail, omni-channel growth and product innovation.
Rapala VMC starts 2026 with sales growth
New product launches, strong North America sales and improved fill rates supported Rapala VMC’s first-quarter growth.
Johnson Outdoors Q2 sales rise 16%
Strong fishing demand led Johnson Outdoors’ second-quarter recovery, while camping, watercraft and diving also improved.
OR launches creator initiative
The Outdoor Retailer trade show is expanding its creator marketing strategy ahead of its August 2026 event in Minneapolis.
Patagonia expands Iceland salmon farming campaign
The outdoor brand is broadening its European activism efforts around industrial salmon farming and proposed aquaculture legislation in Iceland.
Coros expands Europe leadership structure
The sports technology brand says Europe is now its fastest-growing region and has named new leadership to support further expansion
RevolutionRace lifts Q3 Ebit 31%
RVRC Holding AB reported higher third-quarter profitability, with Ebit up 31% and gross margin expansion despite flat reported sales.
Shimano Q1 sales rise, profits hit by bike weakness
Higher fishing tackle sales and currency gains lifted Shimano’s first-quarter revenue and net income, but profitability declined as the bicycle business remained under pressure.
Bote launches new inflatable fishing platforms
With two new inflatable platforms, Bote expands its fishing lineup, focusing on customization, stability, and modular design.
Rapala VMC posts sales growth, profit declines
Rapala VMC reports higher 2025 sales but lower profitability, impacted by tariffs, inventory effects and regional demand differences.
Bote Mule Series focuses on modular carry system
The Florida-based paddle brand unveils the Mule Series, a modular system designed to simplify transporting gear in outdoor settings.
Rapala VMC sales rise, profit turns negative
The Finnish fishing tackle group increased sales and comparable profit, but reported a net loss on translation-related ite
Grundéns marks centennial with SS26 launch
The fishing apparel brand marks its centennial with a new gear lineup featuring performance footwear and sun protection.



















