Revelyst explores licensing for outdoor brands
The US outdoor brand group is expanding into toys, publishing, snacks and more under a new licensing strategy led by industry veteran Simon Waters.
Pinewood aligns product strategy with EU Green Deal
The Swedish outdoor brand outlines its roadmap for adapting to European environmental legislation and reshaping its design and supply chain practices.
Rapala VMC holds AGM, confirms Board of Directors and authorizations
The Finnish fishing tackle company held its 2025 AGM, at which it approved board elections, new share and repurchase authorizations, and a no-dividend decision.
RevolutionRace grows sales, maintains profitability
The Swedish DTC brand reports modest Q3 growth and stable profits despite a challenging retail environment across key markets.
Pinewood highlights 2024 sustainability progress
The Swedish outdoor apparel brand shares milestones in materials, energy and packaging as it prepares for stricter EU environmental rules.
Johnson Outdoors reports Q2 profit despite drop in sales
The US-based outdoor gear maker saw profit growth in Q2 even as sales declined, with fishing and camping segments showing contrasting results.
Revelyst, Evolution ink outdoor brand deal
The US outdoor gear group teams up with a licensing agency to expand six of its key brands into new product categories and retail channels.
Pinewood appoints new CEO
Andreas Esbjörnsson comes from Jaktia and will take up his new position as CEO of the Swedish brand after the summer.
Shimano adjusts FY2025 net income forecast on currency impact
The Japanese company’s updated FY25 forecast reveals steady sales and operating income, but currency shifts force a cut to net income projections.
Rapala VMC records sees growth and strategic progress in 2024
The Finnish group strengthens its global market position with a strong North American performance and rising profitability.
Kuiu integrates Ionic+ Botanical into apparel
The US hunting gear brand introduces Noble Biomaterials’ plant-based antimicrobial solution to hunting apparel, starting with the new Velocity technical tee.
Simms launches resale program to promote a circular economy
The US fishing gear brand launches Recast, a peer-to-peer resale platform that keeps quality fishing gear in use and supports sustainability through circular design.
Dakine appoints Gregoire Tulasne as European Sales Manager
The brand strengthens its European operations with a new sales leader and expanded distribution across seven markets under All Sport Group’s direction.
RevolutionRace opens first physical store as a test run
The Swedish DTC brand opens its first permanent store in Sweden as a low-risk test, signaling a cautious step beyond its e-commerce roots.
Rapala VMC makes progress stabilizing business in FY24
As the Finnish group prepares for a CEO transition, it reports mixed FY24 results, citing progress in efficiency and brand positioning.
Mixed results for CoDi’s outdoor business in Q4
Compass Diversified’s outdoor brands saw mixed Q4 results, with Boa and PrimaLoft growing while 5.11 and Velocity Outdoor struggled.
Hollywood set to take Revelyst’s storytelling to new level
The outdoor brand collective partners with the production company Sierra Pictures to integrate its brands into film and TV, unlocking new storytelling and marketing opportunities.
Grundéns SS25 fishing gear collection covers commercial and recreational use
The Swedish company’s latest collection introduces cutting-edge fishing gear, including armored bibs, waterproof waders and innovative footwear.
Snow Peak wants a piece of the US fly fishing market
The Japanese camping and outdoor brand enters the US fly fishing market with a new collection, partnering with Epic Fly Fish to offer premium gear and apparel.
Shimano reports sales decline and profit drop across all segments in 2024
The Japanese group – and the world’s leading bicycle component manufacturer – reports a 22% drop in 2024 operating income due to weak bike and fishing sales but forecasts growth in 2025.
