World Ocean Day: Patagonia launches global conservation campaign
Reset EOG State of Trade study shows growth of +11.5%
Woom appoints former Adidas CEO to advisory board
Finnish biotech company enlists outdoor expert
Eurobike Investors Lounge enters second round
Latest winners of the Scandinavian Outdoor Award announced
New project uses AI and satellites to detect organic vs non-organic cotton fields
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Sustainable by Design: Polartec’s 30 Years of EcoEngineering
Find out how Polartec minimizes the environmental impact of its products at every stage of its lifecycle.
Sport 2000 increases outdoor market volume
Sport 2000 once again increased its outdoor sales to a new peak of almost €1 billion in 2022. Outdoor accounted for 29 percent of total sales last year. Outdoor external sales for the first five months of 2023 were at €381 million and, with an increase of 1.5 percent, slightly ...
As TNF and DTC continue to grow, VF Corp. has a turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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The future of consumer decision making
How can clothing makers convey the sustainability information consumers expect and legislation may demand? We explore one option
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Authentic acquires intellectual property of Hunter, new key partners in Europe and USA
After several weeks of negotiations, Authentic Brands Group (Authentic) has acquired the intellectual property of Hunter, the British brand known for its iconic Original Wellington boots. With more than 160 years of heritage, the Hunter brand has evolved from a rubber boot to a lifestyle brand offering an extensive footwear ...
Primus and Silva with joint sales subsidiary for Germany, Austria
After Silva Sweden AB acquired 100 percent of the shares in Primus AB from Fenix Outdoor AB on April 28, 2023, the two Swedish outdoor brands are operating as one company under the name Primus-Silva Sweden AB. For the German and Austrian markets, Primus-Silva Sweden AB is now establishing a ...
Trade Shows & Events
A full program and over 600 companies. OutDoor by ISPO is shaping up for success
With over 600 exhibitors confirmed, find out how OutDoor by ISPO is attracting retailers, building community, and supporting sustainability
Woom appoints former Adidas CEO to advisory board
Kasper Rørsted, former CEO of Adidas, has joined Woom as Chairman of the Advisory Board. In the tenth year of its existence, the children’s and youth bicycle manufacturer is thus bringing a top international manager onto the team. The goals are to continue the ambitious expansion course, open up new ...
Finnish biotech company enlists outdoor expert
Martin Kössler, founder of Scandinavian Outdoor Group and owner of an outdoor brand consultancy, is joining Finnish biotech company NordShield. The Sweden-based industry veteran, who has worked in the sports and outdoor sector for more than 30 years, is expected to help Nordshield expand internationally.
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Storm Care & Polygiene launch the new Storm x Polygiene Odorcrunch™ Spray
Polygiene and Storm Care have collaborated to develop an odor control spray, that works on a number of different odors including body odors, cooking fumes, smoke and other environmental fumes and odors.
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Latest Interview
Adidas Terrex’s Carla Murphy: “A key priority is to create access”
Read more about how the SVP/Global General Manager sees Adidas Terrex’s place in the Outdoor industry and where it could be in the future
Latest Short Stops
Quick reads of the week
Short Stops Week 23, 2023
+++ German group Freudenberg has expanded its facility in Sant´Omero, Italy, into a competence center specializing in the production of base materials for apparel interlinings +++