Need to know
WeSports posts record sales, narrows loss in 2025
Saucony’s breakout sharpens Wolverine’s portfolio divide
Rocky Brands posts 9% Q4 growth as Xtratuf, Muck lead outdoor momentum
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Trade Shows & Events
Women redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
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US tariffs - a timeline
A timeline: Trump’s tariffs
In this constantly updated article, OIC and SGI Europe contributors share the news on US President Trump’s tariffs impacting the industry
Sponsored article
Zhejiang Huanqiu Shoes: A Growing Force in Global Footwear
Zhejiang Huanqiu Shoes is playing a pivotal role in shaping the evolution of China’s modern footwear industry. Now they are looking for a footwear manufacturer to invest in.
WeSports posts record sales, narrows loss in 2025
The Nordic sporting goods group delivered record sales and stronger gross margins in 2025, while cutting its net loss and strengthening its balance sheet under CEO Simon Löfgren.
Saucony’s breakout sharpens Wolverine’s portfolio divide
Sales improved in 2025, supported by robust brand demand. Momentum was concentrated in performance and lifestyle. Workwear softness tempers the 2026 outlook.
On opens second LightSpray factory
The Swiss performance footwear brand scales its LightSpray production with a new robotic factory in South Korea.
Funding secured for MTB innovation center in Scottish Borderlands
A UK-backed growth fund invests millions in a new mountain bike innovation hub set to open in southern Scotland by 2027.
Dale of Norway expands US team
The Norwegian knitwear specialist strengthens its US presence with two senior hires to drive growth and retail expansion.
Haglöfs appoints new product manager
The Swedish outdoor brand names a former Pas Normal Studios executive to lead product management.
Latest Interview
Eric Bascle: ‘Quality is discipline and restraint’
The independent ski brand ZAG sharpens its strategy around precision, durability and disciplined growth in a fragmented market. The OIC spoke with CEO Eric Bascle.
Latest Short Stops
Quick reads of the week
Short Stops Week 09, 2026
+++ eBay has agreed to acquire fashion resale platform Depop from Etsy for approximately $1.2bn in cash to strengthen its consumer-to-consumer business and expand its reach among Gen Z and Millennial shoppers, with the deal expected to close in the second quarter of 2026 pending regulatory approval
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