Need to know
GoPro agrees Starman Optical merger in major strategic reset
Hyosung TNC starts integrated bio-spandex production in Vietnam
Decathlon plans 50% stake in Sport 2000 France
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Grassroots Outdoor Alliance creates retailer development role
Eurobike reverses course on 2027 date and annual schedule
Norrøna expands beyond products with adventure travel push
Pinewood marks 30 years with limited Canada Classic anniversary shirt
GoPro agrees Starman Optical merger in major strategic reset
Teva expands trail running push with new Trailpeak daily trainer
Intersport Germany accelerates store expansion toward 2030 target
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US tariffs - a timeline
A timeline: Trump’s tariffs
In this constantly updated article, OIC and SGI Europe contributors share the news on US President Trump’s tariffs impacting the industry
Sponsored article
The industry’s new benchmark for excellence: ISPO Awards 2026
With renewed ambition, the ISPO Awards step onto the world stage in 2026. Entries are now open.
Trade Shows & Events
Outside Days 2026 signals a shift in the US outdoor industry
Chris Goddard reports from Denver, where Outside Days 2026 highlighted how access, participation and circularity are becoming increasingly important priorities for outdoor stakeholders on both sides of the Atlantic.
Outdoor brands power Anta Sports’ H1 growth
Specialist brands significantly outpaced the group, with premium outdoor categories driving growth and a major brand revitalization starting in H2.
Reima Q2 sales rise 14% on North American growth
North American digital sales and earlier European wholesale deliveries lifted Q2 revenue, while profitability improved on an adjusted basis.
GoPro agrees Starman Optical merger in major strategic reset
The action-camera pioneer will remain publicly listed but move into AI infrastructure and defense under a deal that gives shareholders $285 million in cash and a 10 percent stake in the combined company.
Decathlon plans 50% stake in Sport 2000 France
The proposed tie-up could give Decathlon access to Sport 2000’s strong mountain network while opening the door for its brands at independent retailers.
Grassroots Outdoor Alliance creates retailer development role
The retailer-owned US outdoor network has created a new senior role focused on education, communication and direct support for its independent retail members.
C.J. King named GM of Helly Hansen North America Sport
The former Arc’teryx executive will oversee Helly Hansen’s North America Sport business, including commercial strategy and marketplace execution, from Aug. 31.
Latest Interview
Andreas Lorenz: ‘We are very clearly a challenger brand’
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
Latest Short Stops
Quick reads of the week
Short Stops Week 36, 2026
+++ US online outdoor retailer Backcountry is rebranding its in-house gear line as BGA (Backcountry Gear and Accessories), giving the apparel, accessories and hardgoods range a distinct identity as it expands its owned-brand portfolio alongside Basin + Range and Coalatree
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