All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Revised ISPO Awards with four judging dates per year
ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...
Cake supports anti-poaching teams in Africa
Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers testing the bikes as part of the Southern African Wildlife College’s (SAWC) ...
Gore-Tex unveils new ePE membrane
W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...
New Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema
norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber.
Canada Goose’s Basecamp community is first to buy the brand’s new footwear
Norrøna signs Chris Davenport
Montane with new country manager and PR agency for the U.S.
Polyver invests in production facilities, website and logo revision
TNF partners with SFMOMA for digital adventure archive
Rose Bikes receives Forum Award
Kari Traa launches campaign and movement against inequality
Boa wins another DI.A award
Rab lets athletes speak in new podcast series
Patagonia Films presents documentary “They/Them” about identity in climbing sports