Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

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Revised ISPO Awards with four judging dates per year


ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...


Cake supports anti-poaching teams in Africa


Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers testing the bikes as part of the Southern African Wildlife College’s (SAWC) ...

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Gore-Tex unveils new ePE membrane


W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...

4 Kopie

New Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema


norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber.