All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Nike reportedly reviving its outdoor sub-brand ACG
According to media reports, Nike plans to revitalize its outdoor sub-brand ACG under new leadership in Asia.
Hyosung presents sustainable textile solutions amid new regulations
The South Korean fiber specialist highlights recycled, bio-based textiles and circular innovations to aid brands in meeting EU Green Deal targets at fall trade shows.
Kathmandu launches puffer jacket made from recycled car tires
The eco-friendly jacket uses Q-Cycle by Fulgar, an innovative polyamide 6.6 yarn.
Vaude awarded Werkbund Label 2024, unveils ’Design for Life' initiative
The jury recognized the German company for its sustainable product philosophy and consistent implementation of ecological and fair standards along the entire supply chain.
Lowa wins Red Dot Design Award
Cimalp turns 60, celebrates tradition and innovation
Isbjörn of Sweden enters adventure travel market
Mammut staging activation in London to inspire outdoor adventures
Danny MacAskill’s “Campus” Project: Transforming Adidas headquarters
Santini and UCI extend their partnership deal for a further seven years
Therm-ic named official glove supplier for FWT
Rab partners with JCMT to promote mountain safety
Mammut becomes safety partner for Freeride World Tour
TNF launches ‘We Play Different’ campaign