Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

ISPO MUNICH 2020_jf_0084

Revised ISPO Awards with four judging dates per year

2021-10-19T10:12:00+01:00

ISPO Group has announced that it will now honor the highlight products and services of the sports industry four times a year with the latest, conceptually revised version of the ISPO Award. As usual, a jury of experts will evaluate all submissions individually according to criteria such as design, function, ...

theantipoachingact

Cake supports anti-poaching teams in Africa

2021-10-08T09:11:00+01:00

Cake, the Swedish electric motorcycle manufacturer and member of Scandinavian Outdoor Group (SOG), has successfully delivered the first batch of electric anti-poaching bush bikes to Africa. The quiet and powerful Kalk AP e-motorcycles have been delivered to rangers testing the bikes as part of the Southern African Wildlife College’s (SAWC) ...

GORE-TEX Jacket_new Membrane Technology_210929_sample02

Gore-Tex unveils new ePE membrane

2021-09-30T08:02:00+01:00

W. L. Gore & Associates has announced that the consumer business of its Gore Fabrics Division will introduce the use of expanded polyethylene (ePE) as a new complementary material platform that will serve as the basis for its membrane technologies. The new ePE laminates (membrane and DWR treatments) are PFC-free ...

4 Kopie

New Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema

2021-07-14T08:46:00+01:00

norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber.