All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Aku backs Himalaya project exploring social media reality gap
Italian footwear brand Aku has supported a Himalayan trekking project that highlights the gap between social media portrayals of outdoor adventures and the realities experienced on the trail.
Recover launches yarn platform to scale recycled cotton
Recover has introduced Recover Yarns, a new platform designed to simplify and scale recycled cotton adoption.
Strava expands hiking tools as trail participation grows
Strava has introduced new hiking and navigation tools as participation and social engagement in trail sports continue to rise.
Watchmaker Tudor signs four elite trail running athletes
Swiss watch brand Tudor has added four of the world’s top trail and ultrarunners to its global ambassador roster.
Salomon becomes official partner of Paris Opera Ballet
Deuter expands support program for aspiring mountain guides
La Sportiva’s Delladio receives two prestigious Italian honors
X Games extends Aspen Snowmass partnership through 2029
Time launches inaugural Time100 Sports list
Skinny Skis and Smartwool win Grassroots honors
Kolb and Schneider launch gravity talent program
Applications open for 2026 OUTO Changemaker Programme
UK Outdoor Industry Awards reveal 2027 finalists
Kailas Fuga launches Italian women’s trail team