Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

Maillot Jaune TdF

New products for Tour de France brand merchandise


Tour de France is introducing a new brand, “Maillot Jaune,” with products for cyclists of all abilities. Italian equipment supplier Santini is supporting the launch with the creation of an initial exclusive collection that celebrates the Tour. New manufacturers will be called on to support the brand in the future. ...


New HeiQ AeoniQ yarns made from Circulose pulp instead of polyester and nylon


HeiQ of Switzerland and the Swedish sustaintech company Re:NewCell have joined forces to commercialize 100-percent circular and bio-based high tenacity filament yarns as viable replacements for fossil fibers such as nylon and polyester on a large scale. Together, the two companies are pursuing a vision of a circular and bio-based ...


Bergans named circular company of the year in Norway


Bergans was named “Circular Company of the Year” at Den Store Sirkulærkonferansen (Great Circular Conference) in Oslo on June 7. The annual conference, organized by, the Norwegian Center for Circular Economy and Circular Norway, is a place where companies, industry, organizations and policymakers come together to present and discuss ...


The trends of the next ISPO Awards round: sustainability and low weight


Thanks to a new concept, the ISPO Awards presented the second of four annual sets of winners earlier this week. The jury selected 23 sports products from a wide range of categories in this round, most of which demonstrated convincing new solutions regarding sustainability or low weight. Many of these ...