Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.


Digital presentation of Oberalp’s summer 2021 highlights and sustainability report 2019


The Oberalp Group will present the summer 2021 highlights of its Salewa, Dynafit, Wild Country, Evolv and Pomoca brands live and internationally with simultaneous translations on the Internet on May 20 at 17:00 CET. The mountain sports company with headquarters in South Tyrol, Italy, is reacting to the current restrictions ...


Polygiene benefits from antiviral technologies


Polygiene said its revenues grew in the first quarter of 2020, despite production being halted across Asia due to the coronavirus outbreak. According to preliminary estimates, the Swedish company’s sales rose by 4.3 percent from the year-ago quarter, which the management partly attributed to the group being able to deliver ...


Garmin supports initiative of the Robert Koch Institute to contain Covid-19


A new app called “Corona-Datenspende” (“Corona Data Donation”) presented by the German Robert Koch Institute (RKI) provides information on the distribution of the coronavirus in Germany. Users of the app, which is only available in the German app stores, voluntarily share selected health data that will help RKI scientists to ...

Photo02 by Alice Donovan Rouse on Unsplash_sm

Adventure travel and outdoor experiences: The way out?


The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips or Jack Wolfskin’s Wolftrail, but let’s not forget the Mammut ...