All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Dynafit supports Germany’s first permanent trail routes
Two permanently marked trail running routes have opened in Oberaudorf, Germany, as part of a partnership between Dynafit, event organizer SALTY and the local tourism authority.
On scales captured-carbon EVA midsoles
On has introduced its first commercially scaled EVA midsole made using captured carbon emissions, debuting the technology in the Cloud X 5 after reaching production of more than one million pairs.
Teva expands trail and lifestyle footwear for Fall 2026
Teva has introduced its Fall 2026 footwear collection, led by the athlete-developed Trailpeak trail running shoe and additions across its Aventrail, Hurricane, ReEmber and lifestyle ranges.
Lowa and Neureuthers launch children’s activity shoe
Lowa has partnered with Felix and Miriam Neureuther to launch the Fauli GTX children’s shoe and an in-store campaign promoting physical activity.
Vaude wins VDMD sustainability design award
Toyota, onX expand US outdoor partnership
AllTrails partners with Lonely Planet
Vaude, UPM win award for wood-based fleece
Recco, Alpine Club expand hiking safety partnership
MiiR expands wholesale partnership with SanMar
Columbia wins 10 Cannes Lions for “Expedition Impossible”
Schöffel wins second consecutive German Brand Award
Outdoor Retailer expands Wild Reach creator program
Helinox returns to Cinéma Paradiso Louvre