All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Deuter partners with HydraPak for custom hydration systems
The German outdoor gear specialist teams up with the US hydration brand to offer integrated water systems in select backpack lines from 2025.
DJI debuts Osmo 360 to target GoPro, Insta360
The Chinese market leader for camera and drone products enters the market for 360° action cams.
Tailored performance and sustainable innovation: how eVent Fabrics helps brands defy the elements
What does it take to build performance-driven, sustainable outdoor apparel? A unique supplier approach, technical agility, and understanding of brand needs.
Hyosung switches bio spandex feedstock to sugarcane
A South Korean fiber giant is transitioning from corn to sugarcane in its bio-based spandex production to lower carbon emissions and boost sustainability.
Berghaus partners with AMGA to equip US guides
Explorers retrace secret 1985 North Pole expedition
Columbia Sportswear launches new global brand platform
Marine conservationist wins EOFT 2025 Award
Strava and She Sends award mountain biking grants
Berghaus appoints Adam Field to lead marketing
Hoka’s new global campaign is all about community
Lowa launches film grant for young alpine creators
ISPO Textrends honors sustainable textile innovations
Bianchi unveils strategic revamp on 140th anniversary
