Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.


Hövding threatened by recall and permanent sales ban, defends itself vehemently


In view of the Swedish Consumer Protection Agency’s previous decision to temporarily stop the sale of Hövding in Sweden, the company has now submitted a final statement with extensive documentation which, together with expert opinions, proves the high safety standard of the head protection. According to Hövding, RISE (formerly Statens ...


Jack Wolfskin relies on ExpeDRY hydrophobic down insulation by Allied


German outdoor brand Jack Wolfskin has announced that in its fall/winter 2024 hydrophobic down apparel line, it will replace current, chemical-intensive hydrophobic down with ExpeDRY down insulation by California-based Allied Feather + Down. ExpeDRY is well on its way to making current chemical-intensive treatments obsolete and is cleaner and better ...


Hövding opposes sales stop, provides evidence of product meeting safety requirements


After the Swedish Consumer Protection Agency temporarily halted the sale of the Hövding 3 bicycle airbag in Sweden at the beginning of November, the manufacturer has now submitted a final statement to the agency with extensive documentation confirming the high safety standard of the head protection and the tests that ...


Upcycling: BASF and Vaude Professional turn safety workwear into backpacks


BASF, the world’s largest chemical company headquartered in Germany, had the innovative idea of producing new work backpacks from old work clothes.