Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.


The first winners of the 2022 ISPO Awards

2022-01-21T07:11:00+00:00By Wolfgang Greiner

ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...


Lavalan introduces new insulation made from 100% European wool


The southern German wool specialist Lavalan, a brand of company Baur Vliesstoffe, presented its new wool insulation called Lavalan® pure made from 100 percent wool sourced in Europe at the (digital) Performance Days. Lavalan is a highly functional and natural alternative to synthetics and down. The properties of wool include ...


Former Timberland CEO and his son unveil new “biocircular” sustainable hiking boots


Erem, a Nevada-based company founded in 2021 that calls itself “the first outdoor brand focused on desert performance,“ has unveiled a new hiking boot that is ”high on performance and low on environmental impact.”


Polartec Apex Award winners 2021 range from startups to global giants


The Milliken & Company brand Polartec has just announced the winners of its 2021 Apex Design Awards for creative use of the company’s fabrics and design. Every year, a panel of expert judges selects the most outstanding products made with Polartec fabric technologies.