All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
LGBTQ collections become mainstream for the sportswear and fashion industry
The LGBTQ (lesbian, gay, bisexual, transexual and queer) fashion market has been growing over the last decade. In recent years, an unprecedented number of mainstream brands have begun to release LGBTQ collections.
Hyosung provides environmentally friendly yarn for Osprey's Talon and Tempest series
Hyosung TNC, the South Korean supplier of textile technology, is accelerating its entry into the global market for environmentally friendly fibers by working with Colorado-based backpack specialist Osprey. According to the manufacturer, Mipan®regen robic, developed by Hyosung, is the world’s first environmentally friendly, high-strength nylon yarn. The material is produced ...
Garmin hit by cyber attack
Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company was attacked ...
The winners of the Scandinavian Outdoor Award
The Scandinavian Outdoor Group (SOG) has announced the winners of the Scandinavian Outdoor Award for the coming spring/summer season. Due to travel restrictions associated with the Covid-19 pandemic, the jury selected this year’s winners - one main winner and four category winners – not in the mountains of Austria, but ...
VF Foundation donates money for a new chairlift in Smartwool's hometown resort
Lenzing wins Austria's state prize for innovation
Zimtstern and Swiss Bike School cooperate
Ternua and Lorpen to sponsor French Alpine Associations
Black Diamond partners with POW and FWT
The winners of the French Outdoor Award 2020
On athletes Schide and Grangier tame the Alps (Video)
Sigma Sport and Hermann Höhing receive German Packaging Award
Skylotec new main sponsor of Grimpday in Belgium
Jack Wolfskin’s Wolftrail campaign encourages close-to-home adventures