All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
The North Face athletes take center stage in new Everest documentary
The new documentary from Oscar-winning filmmakers Jimmy Chin and Elizabeth Chai Vasarhelyi explores Jim Morrison and Hilaree Nelson’s ambition to ski Everest’s direct North Face.
Thok expands beyond e-bikes with first non-electric gravel range
The Italian e-MTB specialist is expanding into conventional bicycles for the first time with a three-model carbon gravel range.
Hypershell launches full-leg Halo exoskeleton at IFA Berlin
The new 2.6-kg Halo combines four powered hip and knee joints, AI-based motion control and up to 1,490 W of peak output.
MEC renews trail running push with nationwide training program
The Canadian outdoor retailer is making a renewed push into running with free training, community events and an expanded fall and winter assortment.
Cotswold Outdoor launches nationwide ‘We speak outdoors’ campaign
Kailas Fuga scores CCC one-two during Chamonix retail push
Obōz skips Fashion Week with tongue-in-cheek fall campaign
Helly Hansen outfits DMG MORI Sailing Team for The Ocean Race
On takes first UTMB podium with Baptiste Chassagne
Merrell takes outdoor positioning deeper into urban culture
Ortovox and VDBS expand partnership to backpacks
Lowa and Tegernsee festival back young filmmakers
Columbia closes award-winning ‘Expedition Impossible’ campaign
Vaude wins VDMD sustainability design award