Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.


Adidas and Parley team up for sustainable Mountains To Oceans outdoor capsule


Adidas has reunited with Parley for the Oceans, an environmental organization founded in 2012 by Cyrill Gutsch to fight ocean degradation with a focus on plastic pollution, to introduce a new collection of weatherproof outdoor apparel made from sustainable materials. Adidas first collaborated with Parley in 2015 to embark on ...

Shimano Logo

Shimano launches centennial website and announces executive changes


Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano, the company has now grown to employ more than 11,000 people. The centennial website features photos and videos of ...


Liv Cycling unveils second global brand campaign “Liv Committed”


Liv Cycling, the company dedicated to getting more women on bikes, has launched the second part of its global brand campaign, “Liv Committed.” The campaign primarily celebrates the resilience shown by the cycling community over the past year. The campaign hero film was created with inspiration directly from the Liv ...

Benno Bikes1

First Benno e-bikes in use for African pilot projects


Since the end of January, three cargo bikes from the U.S. e-bike company Benno Bikes have been in solar power use in the West African country of Benin. As part of a mobility pilot project, Ibee Studer, a Swiss industrial engineering firm specializing in the development, financing and operation of ...