All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Freeride Filmfestival outlines 2026 expansion
Europe’s largest freeride film platform is preparing its 2026 season with expanded tour stops, cinema screenings and new brand partnerships.
New European Outdoor Award launches 2026
A new Europe-wide award aims to spotlight innovation, diversity, and ESG progress across the outdoor industry.
Polartec supports Arctic climate research
The performance fabric specialist backs a youth-led scientific initiative studying climate change in the Arctic.
Bosch extends its digital theft protection for e-bikes
The German e-mobility specialist adds app-based stolen-bike marking to its connected ecosystem, limiting resale and improving the chances of recovery.
Recco, SAAC extend safety partnership
Dynafit and Salty continue trail series
Kailas Fuga partners with Penyagolosa Trails
Smith Optics marks 60 years in Europe
Julbo formalizes long-term partnership with Jornet
Haglöfs designs Swedish Olympic race suit
Vango marks 60 years at CMT
Katadyn appoints global marketing head
Patagonia launches community-focused snow tour across North America
Icebug marks studded shoe day in Sweden