All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Swix, NG Nordic pilot CO₂-based plastic
A Nordic climate-tech provider and the winter sports brand team up to turn captured CO₂ into new materials for high-performance outdoor products.
Romain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
Engo owner takes over smart eyewear business
A French AR-sports eyewear specialist changes ownership, with its former founder taking control of two key brands and shifting focus toward endurance athletes.
Hyosung TNC and Lenzing launch new sustainable yoga collection at ISPO Munich
Hyosung TNC and Lenzing have collaborated to develop a premium yoga and athleisure fabric collection combining bio-based elastane with sustainable cellulosic fibers, showcasing the partnership at ISPO Munich with expanded sugarcane-based material offerings.
Oboz, Unity Folks launch campus program
Merrell hosts UK club night powered by trail runners data
Faction and Phaenom join Freeride World Tour
Outdoor Media Summit heads to Asheville, North Carolina
Public voting opens for UK outdoor awards
Gravelking to sponsor UCI Gravel World Series
Kane Footwear partners with Yeti Boo
TNF marks 25 years of Summit Series
Newell Brands opens Customer Experience Center in Hoboken
Salomon expands trail running legacy in China