All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Houdini and Demon launch Silvestre design collaboration
The Swedish outdoor brand and Italian footwear specialist launch a limited design collaboration combining technical performance with minimalist aesthetics.
Haglöfs and Polartec introduce Standard Issue Black
Haglöfs and Polartec have introduced a standardized black fabric concept to reduce color variations and lower resource use in textile production.
Sympatex marks 40 years at Performance Days
Sympatex will present new membrane and laminate systems while marking its 40th anniversary at Performance Days Munich on March 18–19.
Merrell launches “It Starts Outside” campaign
The outdoor footwear brand marks its 45th anniversary with a new global platform promoting accessible outdoor experiences.
Rab partners with Québec mountaineer Charles Page
Lowa selects two climbers for Matterhorn program
Asics launches Trail Adventure initiative
Black Diamond releases Connor Herson climbing series
Primus launches fifth Service Your Stove campaign
Schöffel launches final chapter of brand campaign
Sender One, So iLL partner
Vivobarefoot launches global loyalty program
Selle San Marco expands MTB, gravel teams
Ocean Film Tour Vol. 12 premieres