Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.


Garmin hit by cyber attack


Garmin confirmed that the company was the victim of a cyber attack on July 23 in which some of Garmin’s systems were encrypted by outsiders, resulting in a significant failure of the company’s popular fitness tracking services. The German news site Spiegel Online reported indications that the company was attacked ...

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The winners of the Scandinavian Outdoor Award


The Scandinavian Outdoor Group (SOG) has announced the winners of the Scandinavian Outdoor Award for the coming spring/summer season. Due to travel restrictions associated with the Covid-19 pandemic, the jury selected this year’s winners - one main winner and four category winners – not in the mountains of Austria, but ...


Vaude and others join Facebook boycott


Vaude is the first German outdoor brand to join the international #StopHateForProfit campaign, which wants to encourage Facebook to take more action against hateful, violent and racist content in its networks. The outdoor brand has stopped all paid advertising on Facebook and Instagram from July 1 until further notice. The ...


Outdoor brands stop ad campaigns on Facebook and Instagram


On June 19, The North Face (TNF) became the first major sporting goods company to stop advertising on Facebook after civil rights organizations put increasing pressure on Facebook for moderation content and hate speech following the death of George Floyd. In a tweet that said “We’re in. We’re Out,” TNF ...