All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Performance textiles: next-generation materials
Sportswear Design Expert Alexa Dehmel introduces you to the next-generation materials you have to know.
Lycra launches campaign for new bio-derived Lycra fiber
US fiber and technology solutions specialist The Lycra Company launched an integrated media campaign on Earth Day (April 22) to promote the upcoming launch of bio-derived Lycra fiber made with Qira. The sustainable fiber solution will be available in early 2025 and is the result of a unique collaboration with ...
HeiQ unveils anti-odor technology for feather and down products
Swiss ingredients brand HeiQ is introducing a new anti-odor product addition to its HeiQ Fresh range to eliminate persistent malodor on feather and down products. Biobased HeiQ Fresh for Feather & Down utilizes a novel combination of pre- and probiotics (synbiotics) which helps to break up the smelly components. The ...
BlackYak and Korean chemical companies develop sustainable trekking shoe
The South Korean companies SK Chemicals, Dongsung Chemical and BlackYak jointly announced that they have developed sustainable footwear materials using the naturally derived material Ecotrion and applied it to BlackYak’s trekking shoe 343 Max. The new shoe was presented on April 18 after a year of collaboration.
Olympics-bound US climber Jesse Grupper signs with Trango
Gregory official gear partner of Merrell Skyrunner World Series 2024
Trango announces 5-year safety gear provider partnership wih IFSC
Pertex launches new brand identity
Moncler exhibits at Milano Centrale during Design Week
Outdoor Research drops first dedicated MTB apparel line
Canyon extends deal with van der Poel until 2034
The winners of the UK Outdoor Industry Awards 2023
Solo Brands named to the World’s Most Innovative Companies of 2024 list
Naturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year