All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Helly Hansen extends Hahnenkamm deal to 2030
The Norwegian brand has renewed its agreement with the Kitzbühel races, citing athlete feedback, international exposure and merchandise opportunities.
Peak Performance marks 40 years with ski capsule
The Swedish outdoor brand revisits its 1993 R&D ski system, combining modular construction with updated Gore-Tex and insulation technologies.
Helinox expands apparel business with Seoul flagship
The outdoor furniture specialist is expanding its apparel business with a six-story flagship in Seoul and plans to enter China.
Yeti enters technical outdoor apparel market
The cooler and drinkware specialist is entering technical outerwear with products featuring Nuyarn merino, PrimaLoft and hybrid insulation.
Icebug CEO joins Win Win Award advisory team
Norda partners with endurance athlete Rich Roll
EOCA celebrates 20 years with new film
Scott signs Felix Neureuther as brand ambassador
Woolmark launches global ‘Return to Real’ campaign
La Sportiva launches global brand campaign
Kailas becomes title sponsor of Freeride World Tour China Series
Elan rewards US ski shop employees with factory trip to Slovenia
Kailas launches climbing campaign highlighting partnerships and technical apparel
Vibram puts durability at center of new global brand campaign