All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Manitobah launches “Rooted” brand campaign
Canada-based Indigenous footwear brand Manitobah introduced Rooted, a global brand campaign showcasing seasonal artist Mikailah Thompson and affirming its commitment to elevating Indigenous artistry. Rooted in Thompson’s vision, the campaign emboldens all to dream of the infinite possibilities that lie ahead, rooted in the past, while guided by the hope ...
REI to offer non-gendered own-brand products to promote inclusivity in the Outdoors
US retail chain REI Co-op announced the launch of its new spring line of gear and apparel, which also includes the brand’s first non-gendered apparel assortment for adults. Additionally, REI shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this ...
PrimaLoft drops two new high-performance down alternatives
PrimaLoft, Inc. has expanded its range of synthetic down alternatives. PrimaLoft Insulation ThermoPlume+ and PrimaLoft Insulation RISE Loose Fill are the latest products that, according to PrimaLoft, combine the performance and aesthetics of natural down with the benefits of PrimaLoft synthetic fibers, all in a sustainable chassis case. Brands such ...
Georgina Kirby: "At Kari Traa we resonate with women"
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Naturkompaniet wins Swedish Sustainable Brand Index for 11th consecutive year
Ethisphere names VF one of the most ethical companies for 8th consecutive year
Norrøna ambassador Vincent Colliard reaches South Pole solo in record time
Salomon partners with Hikeish to get diverse communities outdoors
Asics EMEA welcomes nine new trail runners
UTMB World Series welcomes Suunto as official GPS watch and technical partner
Rudy Project and Team Bahrain Victorious collaborate until 2026
British Cycling partners with Ice Trikes to support para-cycling
Decathlon becomes title sponsor and bike supplier of the AG2R La Mondiale team
Hummel and British Canoeing ink multiyear deal