Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

hovding_press

Hövding threatened by recall and permanent sales ban, defends itself vehemently

2023-11-27T09:31:00+00:00By

In view of the Swedish Consumer Protection Agency’s previous decision to temporarily stop the sale of Hövding in Sweden, the company has now submitted a final statement with extensive documentation which, together with expert opinions, proves the high safety standard of the head protection. According to Hövding, RISE (formerly Statens ...

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Jack Wolfskin relies on ExpeDRY hydrophobic down insulation by Allied

2023-11-25T14:38:00+00:00By

German outdoor brand Jack Wolfskin has announced that in its fall/winter 2024 hydrophobic down apparel line, it will replace current, chemical-intensive hydrophobic down with ExpeDRY down insulation by California-based Allied Feather + Down. ExpeDRY is well on its way to making current chemical-intensive treatments obsolete and is cleaner and better ...

hovding_press

Hövding opposes sales stop, provides evidence of product meeting safety requirements

2023-11-25T08:53:00+00:00By

After the Swedish Consumer Protection Agency temporarily halted the sale of the Hövding 3 bicycle airbag in Sweden at the beginning of November, the manufacturer has now submitted a final statement to the agency with extensive documentation confirming the high safety standard of the head protection and the tests that ...

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Upcycling: BASF and Vaude Professional turn safety workwear into backpacks

2023-11-23T14:32:00+00:00By

BASF, the world’s largest chemical company headquartered in Germany, had the innovative idea of producing new work backpacks from old work clothes.