Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

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Adidas exhibits its “made to be remade” products in London

2022-09-23T10:25:00+01:00

At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...

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Oberalp Group presents products made from hemp

2022-09-12T16:18:00+01:00

Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...

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New Terrex campaign celebrates personal goals

2022-08-19T13:13:00+01:00

Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...

Schöffel convinced the jury in the area of sustainability with the "Circ Pants Loop"

#SheisOutdoors announces winners for 2022

2022-07-20T13:20:00+01:00

The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...