Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

McKINLEY_40 Years Anniversary

Intersport celebrates 40 years of private label McKinley

2024-07-12T09:06:00+01:00By

Founded in 1984 and named after North America’s highest peak, McKinley has become the flagship private label brand of Intersport. This year, Intersport proudly celebrates four decades of McKinley.

arcteryx

Arc’teryx releases design platform for Indigenous people

2024-07-11T16:21:00+01:00By

Arc’teryx has launched Walk Gently, a new design platform for Indigenous voices, collaborating with xʷməθkʷəy̓əm (Musqueam) artist and designer Cole Sparrow-Crawford.

Seek_Wonder

WNDR Alpine launches all-season outdoor gear made with 100% biobased materials

2024-07-10T10:20:00+01:00By

Salt Lake City-based WNDR Alpine makes outdoor gear and apparel with materials derived from microalgae oil. The brand is refining and expanding its hard and soft goods in celebration of its fifth anniversary this July.

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Didriksons unveils pilot project to reduce carbon footprint

2024-07-08T13:11:00+01:00By

Swedish brand Didriksons has unveiled a new pilot project demonstrating the importance of understanding the entire value chain and finding partners with the same ambition to reduce environmental impact.