Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

TNF x Gucci

Gorpcore: Where fashion and sportswear meet

2023-01-20T08:58:00+00:00By Victoria Woollven

Gorpcore: the trend you may have missed and the huge potential it holds for performance brands. We explain it and evaluate its potential.

Josh Vaughann Icebreaker General Manager EMEA

Icebreaker’s Josh Vaughan: “We can take market share from the synthetic base”

2022-12-21T09:46:00+00:00By Regina Henkel

Icebreaker’s General Manager EMEA talks about how he wants to increase the share of natural fibers, how Icebreaker needs to be positioned, and which decision in the past was a mistake.


Cake develops semi-autonomous electric ATV for regenerative agriculture


Cake, the Swedish manufacturer of premium lightweight electric motorcycles, will move forward with the development of the Kibb, an electric, semi-autonomous, all-terrain vehicle tailored to the unique needs of regenerative agriculture. The Kibb is designed to perform light agricultural tasks autonomously and with minimal impact on sensitive ecosystems. Cake plans ...


Bicycle business faces first major hurdles after pandemic surge


At ISPO Munich 2022, OIC spoke with representatives of Taiwanese sporting goods exhibitors about their counterparts in the bicycle industry and found out that fear is creeping into the business – not only among manufacturers in the Far East, but also among Western bike suppliers and their IBD partners. Read here why the industry is extremely worried.