All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Scandinavian Outdoor Award selects five winners for FW 26/27
The jury has selected five standout Scandinavian products for Fall/Winter 26/27, honoring innovation, sustainability and performance.
Columbia escalates humor with “Expedition Impossible”
The US outdoor brand unveils its most irreverent campaign yet, inviting Flat Earthers to “find the edge of the Earth” in a stunt highlighting product durability.
Swix, NG Nordic pilot CO₂-based plastic
A Nordic climate-tech provider and the winter sports brand team up to turn captured CO₂ into new materials for high-performance outdoor products.
Romain Cancilleri-Michy: “A return to our roots”
The US outdoor brand is repositioning itself for the next decade. In this interview, Columbia Sportswear’s European marketing lead explains the ideas behind the relaunch.
C.A.M.P. sponsors Italian ski mountaineering team
Protest debuts two winter films
FWT, Recco mark 10-year partnership
Oboz, Unity Folks launch campus program
Merrell hosts UK club night powered by trail runners data
Faction and Phaenom join Freeride World Tour
Outdoor Media Summit heads to Asheville, North Carolina
Public voting opens for UK outdoor awards
Gravelking to sponsor UCI Gravel World Series
Kane Footwear partners with Yeti Boo