All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
POC returns to MTB downhill
The Swedish brand has signed a multi-year deal with Norco Adidas Race Division, marking its return to top-level downhill racing.
Ecco debuts protein fiber shoe
The Danish footwear brand has introduced a limited-edition Biom 720 shoe featuring a new protein-based fiber made from leather production by-products.
WiMTB launches first mentoring program
The Women in Mountain Biking Network has introduced its first mentoring program to support women+ across trail building, advocacy, guiding and coaching.
Deuter deepens footprint analysis for backpacks
As sustainability becomes a measurable requirement under new EU rules, Deuter is using lifecycle analysis to identify and reduce the environmental footprint of its backpacks.
Boa marks 25 years of fit innovation
Norrøna’s search for first dedicated hiking ambassador
Fjällräven and Nivia partner with Freeride Filmfestival
Skylotec expands inclusive outdoor partnership
Vaude CEO honored with ESG award
ThruDark expands presence in DACH region
Dometic’s 'Urban Escapes' in LA
Outside in the City: Merrell’s urban outdoor concept
Norrøna expedition yacht gains Time recognition
Unifi honors brands advancing circular textile innovation