Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

McKINLEY_40 Years Anniversary

Intersport celebrates 40 years of private label McKinley


Founded in 1984 and named after North America’s highest peak, McKinley has become the flagship private label brand of Intersport. This year, Intersport proudly celebrates four decades of McKinley.


Arc’teryx releases design platform for Indigenous people


Arc’teryx has launched Walk Gently, a new design platform for Indigenous voices, collaborating with xʷməθkʷəy̓əm (Musqueam) artist and designer Cole Sparrow-Crawford.


WNDR Alpine launches all-season outdoor gear made with 100% biobased materials


Salt Lake City-based WNDR Alpine makes outdoor gear and apparel with materials derived from microalgae oil. The brand is refining and expanding its hard and soft goods in celebration of its fifth anniversary this July.


Didriksons unveils pilot project to reduce carbon footprint


Swedish brand Didriksons has unveiled a new pilot project demonstrating the importance of understanding the entire value chain and finding partners with the same ambition to reduce environmental impact.