Product & Marketing

All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.

Photo02 by Alice Donovan Rouse on Unsplash_sm

Adventure travel and outdoor experiences: The way out?


The areas of outdoor equipment, outdoor retail and outdoor travel are moving closer together. Several premium outdoor brands have already acquired or partnered with outdoor guides and tour operators, the most recent examples are Norrøna Hvitserk Adventures and Arc’Teryx Trips, but let’s not forget the Mammut Alpine School that was ...


HeiQ and Polygiene help defeat coronavirus


HeiQ draws attention to the fact that its Viroblock NPJ03, an antiviral and antimicrobial textile treatment, has been tested effective against coronavirus in face-mask testing, reducing virus infectivity by more than 99.99 percent. The treatment could therefore prevent textiles from becoming a host surface for the propagation of harmful viruses ...


Polartec starts to make some more noise


Polartec wants to raise its brand awareness with a bigger marketing budget under the ownership of Milliken & Company, the big American textile group that took over the fleece fabric producer a few months ago (Compass Vol. 12 N° 11+12 of June 28, 2019). It has already changed its logo, ...

Summit L3 50 50 Down Hoodie

The North Face is exploring new territories


The North Face is reserving some interesting new surprises in its footwear range for the spring/summer 2021 season, to be presented at the OutDoor by Ispo show in Munich later this year. At the last Ispo show in Munich, the brand created a sensation with its highly technical “Advanced Mountain ...