All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Adidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
Oberalp Group presents products made from hemp
Right next to Oberalp’s own hemp field, the Alpine Hemp collection from Salewa was among the products presented at a cross-industry event on the topic of hemp on Sep. 7. For this purpose, industrial hemp was grown and processed into new products in a multi-industry partnership. At the press conference ...
New Terrex campaign celebrates personal goals
Adidas Terrex launched a new marketing campaign called “United by Summits.” Describing a world where personal challenges and summits are valued equally or over climbing hundreds of meters above sea level, the campaign includes social media, ads, videos and a competition where Adidas Terrex invites adventurers (individuals and groups) to ...
#SheisOutdoors announces winners for 2022
The #SheisOutdoors Awards jury has announced the winners for the 2022 summer season. “The winners give a good overview of what retail experts want for the market: a good mix of, on the one hand, products that are perfect for a very specific area of use and, on the other ...
Völkl contracts new global lead agency for global brand strategy
The GORE-TEX brand kicks off new brand campaign, introducing new claim
Globetrotter nominated for German sustainability award
Salomon revamps its logo and launches new claim and campaign
Decathlon Spain receives Bike Territory seal for promotion of cycling
Jack Wolfskin with new nature conservancy campaign
Zwift partners with UCI Cycling World Championships
Herschel premiers mentorship project Bank of Creativity
Rouvy starts the virtual La Vuelta parallel to the real race
Ranra wins Zalando's Sustainability Award