All the latest developments on the product and marketing side, including new product launches, sponsorship deals and other marketing initiatives.
Segway expands into e-bikes with dealer-centric model
The micromobility brand unveils its first e-bikes and a dealer-focused sales model for the US, aimed at revolutionizing the cycling retail experience.
Winners of French Outdoor Awards 2025 announced at ISPO Munich
Thirteen innovative products competed for recognition, showcasing the creativity and sustainability of the French outdoor industry.
OIC and SGI Europe founder publishes two-volume book chronicling the sporting goods history
The comprehensive new book by Eugenio Di Maria explores the evolution of the global sporting goods and outdoor industries, offering insights for decision-makers.
Scandinavian Outdoor Award announces FW 25/26 winners
The award highlights sustainability, design and functionality innovations, showcasing standout products made by Nordic companies for active and daily life.
Campagnolo returns to the UCI WorldTour with Team Cofidis
2024 Polartec Apex Awards honor innovation and sustainability in outdoor apparel
Klättermusen launches ‘Time Well Spent’ winter campaign
Icebug wins regional EY entrepreneur award
Thermore unveils first-ever consumer campaign highlighting sustainability and versatility
Icebug wins award for eco innovation
Scarpa partners with Nikolai Schirmer to launch new ski boot
Smith executives honored with Manufacturing Excellence Awards
Sportshopen partners with former world's strongest man to promote active lifestyle
Norrøna introduces Varg, a luxury yacht for Arctic adventure trips