Salomon expands sustainability efforts in 2025
Salomon accelerated sustainability initiatives in 2025, expanding eco-design across its product portfolio, strengthening supply chain oversight and increasing investments in circularity and community programs.
Aku backs Himalaya project exploring social media reality gap
Italian footwear brand Aku has supported a Himalayan trekking project that highlights the gap between social media portrayals of outdoor adventures and the realities experienced on the trail.
Patagonia opens second Austrian store in Salzburg
Patagonia has opened its second store in Austria and 14th in Europe, strengthening its retail presence while creating a new hub for environmental activism and the outdoor community.
Deuter expands support program for aspiring mountain guides
Deuter is expanding its “Becoming a Guide” initiative, offering financial support and equipment packages to aspiring mountain guides in four European countries.
Haglöfs reopens Stockholm flagship with new concept
Haglöfs has reopened its Stockholm flagship store following a redesign that introduces the first physical expression of the brand’s new “Nature Inside, Life Outdoors” strategy.
OrthoLite names Marius Wirtz CEO
OrthoLite has appointed former Covestro executive Marius Wirtz as CEO, succeeding founder Glenn Barrett, who will move into a senior advisory role within Coats Group.
EOCA river walk highlights biodiversity impact of waterways
Outdoor industry leaders joined an EOCA-led citizen-science walk in northern Italy, comparing biodiversity and human impacts across different sections of the Sarca River.
Movies (not streamed ones): Is this classic medium experiencing a renaissance?
From grassroots screenings to industry events, documentary films are creating deeper engagement than traditional marketing, argues Charles Ross. Their power lies not in advertising, but in authentic storytelling and shared conversations.
L.L.Bean to reopen flagship after $50m renovation
L.L.Bean will reopen its redesigned Freeport, Maine, flagship in September following a three-year, $50 million renovation project.
SBTi releases Corporate Net-Zero Standard V2.0
SBTi’s revised net-zero framework introduces a best-efforts approach, differentiated requirements and a stronger focus on implementation.
Recover launches yarn platform to scale recycled cotton
Recover has introduced Recover Yarns, a new platform designed to simplify and scale recycled cotton adoption.
US lawmakers introduce $9.5bn public lands funding bill
A bipartisan proposal would invest $1.9 billion annually in public lands and park infrastructure through 2031.
La Sportiva’s Delladio receives two prestigious Italian honors
La Sportiva President and CEO Lorenzo Delladio has been named a Knight of Labor and received a Compasso d’Oro Career Award.
Salomon to open first UK store outside London
Salomon will open its first UK store outside London this summer at Liverpool One, marking the next step in its retail expansion strategy.
Roots grows Q1 sales as strategic costs weigh
The Canadian outdoor-lifestyle brand delivered its seventh straight quarter of comparable sales growth while absorbing distribution and strategic review costs.
Scott USA launches third-party logistics service
Scott USA is opening its Utah distribution infrastructure to outdoor, bike and active lifestyle brands through a new third-party logistics offering.
Rab deepens value-chain focus in 2026 impact report
Rab’s latest Impact Report shifts the focus beyond products to suppliers, materials and communities, while highlighting B Corp certification, bluesign partnership and progress on emissions, repair and circularity.
Stellar Equipment appoints Babyshop founder Rundgren as CEO
Babyshop co-founder Linn Rundgren will lead Stellar Equipment as the Swedish outdoor brand targets profitability and international growth.
Allover expands lineup with Daily Driver Pant
Colorado-based Allover Apparel has expanded beyond its signature overalls with a new technical pant for outdoor and everyday use.
CoDi names CEO successor
Compass Diversified has unveiled a planned leadership transition, with COO Zach Sawtelle set to succeed CEO Elias Sabo at year-end.