Oboz, Unity Folks launch campus program
The outdoor footwear brand and a diversity-focused training organization are piloting a program that links college students to careers in the outdoor industry.
Decathlon brings Kiprun to the US
The French sports retailer expands its running brand to the US, targeting specialty channels with a three-tier product lineup.
Merrell hosts UK club night powered by trail runners data
The outdoor footwear brand transformed runners’ performance data into music at a unique club night during the Kendal Mountain Festival.
Engo owner takes over smart eyewear business
A French AR-sports eyewear specialist changes ownership, with its former founder taking control of two key brands and shifting focus toward endurance athletes.
Icebug sets donation record with anti-Black Friday campaign
The Swedish brand skipped Black Friday promotions for the sixth year in a row, donating all revenue to forest and wilderness conservation groups.
NNormal launches shoe take-back and recycling program
The trail-running brand launches a free collection and recycling program for worn-out shoes, aiming to extend product life and boost circularity.
Salomon opens second store in NYC
The French outdoor brand adds a second NYC location in Williamsburg, highlighting Sportstyle products and its continued growth in North America.
Decathlon opens fourth City-format store in France this year
The French sporting goods company continues its City-format expansion with a new store designed for active urban lifestyles in central Rennes.
WeSports plans IPO on Nasdaq First North
The Malmö-based sporting goods group plans a public listing to fund acquisitions and accelerate growth across key active lifestyle categories.
Foot Locker loss deepens as Dick’s sets turnaround plan
High inventory costs and integration charges from a recent acquisition challenge the North American sports retailer’s short-term outlook.
Ortovox appoints Lisa Sinnegger as head of design
The German mountain sports brand appoints a new design lead to drive its product evolution with a focus on longevity and authenticity.
Icebug continues Black Friday boycott, donates sales to conservation groups
The Swedish outdoor footwear brand turns Black Friday into a global conservation initiative by donating its proceeds to nature protection.
TRE LIVE expands for 2025 San Antonio event
North America’s top run specialty trade show expands its live broadcast format with real-time coverage and inclusive storytelling from San Antonio.
OrthoLite opens manufacturing site in North Vietnam
The US-based supplier of sustainable footwear components boosts its Asia presence with a new vertically integrated site in Ninh Binh Province.
On opens flagship stores in Mexico and Spain
A premium Swiss sportswear brand is accelerating global growth with flagship openings in Mexico City and Madrid, blending retail and local culture.
Thule Group outlines updated financial targets and strategic focus
The outdoor gear company sets new growth ambitions, shifting focus to Champion categories and long-term value creation.
ASF 4.0 expands to Portugal with megafactory
The Franco-Portuguese footwear initiative aims to produce 1.5 million pairs of sports shoes annually with automated manufacturing.
Columbia extends Megamarsch partnership through 2028
The US outdoor brand extends its collaboration with a European long-distance hiking series, aiming to reach more endurance walkers across four countries.
Lowa launches custom insole fitting system
The German outdoor footwear specialist debuts a new in-store tool to offer tailored insoles, improving fit and enhancing customer service.
Amer Sports Q3 surge led by Arc’teryx and Salomon
The premium outdoor brands of Amer Sports powered a strong Q3, with Arc’teryx, Salomon and Peak Performance driving 30% revenue growth.