Craft North America to move to New Wave’s Seattle HQ to bolster demand, new CEO
Craft Sportswear North America announces the phased relocation of its US headquarters to Seattle, Washington, in 2024. The company will join the family of brands owned by parent company New Wave Group, which is based there. This strategic decision is intended to support the brand’s expansion into outdoor and specialty ...
Global outdoor footwear market grows 17.8%
2022 outdoor footwear sales are up. 5 companies represented just over 50% of all sales. Find all the sales, growth and market share numbers here.
TNF launches The Allyship In The Outdoors course
The North Face (TNF) has launched The Allyship in the Outdoors course, a new digital tool that aims to change the way organizations, communities and individuals view allyship and racial inclusion. The course is one of the outcomes of the TNF Explore Fund Council, a group comprised of various sectors, ...
Footwear brands launch collective to drive the transition to a circular economy
Athletic and outdoor footwear brands Brooks Running, New Balance, On, Vibram, Crocs and Ecco, along with US lifestyle brand Reformation and US retailer Target, have partnered with EarthDNA to launch The Footwear Collective (TFC), a non-profit initiative dedicated to uniting the global footwear industry to accelerate the transition to a ...
Polartec announces Apex Award winners 2023
Polartec has announced the winners of the Polartec Apex Awards 2023. The annual design award recognizes brands and designers that embody Polartec’s Made To Go Beyond ethos. The winning garments – selected from hundreds of entries that improve the lives of those who wear them – embody the pinnacle of ...
Hoka partners with NYC-based designer Nicole McLaughlin
Hoka, a division of Deckers Brands, is expanding its trail franchise with a limited-edition collaboration with New York-based designer and digital creator Nicole McLaughlin. The collection brings to life a unique take on Hoka’s new Mafate Three2, launched by the brand to market just this October. McLaughlin combines the original ...
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Deckers publishes ESG report for FY23
Deckers Brands, owner of a portfolio of brands including Ugg, Hoka, Teva, Sanuk and Koolaburra, has published its Corporate Responsibility and Sustainability Report called Creating Change for the 2023 financial year. The report builds on the progress the company has made towards its sustainable development goals in the areas of ...
CoDi’s large premium for Marucci will benefit the business
Compass Diversified’s decision to divest its Marucci Sports business to Fox Factory for $572 million after purchasing the brand for $200 million in 2020 will help the company reduce its cost of capital and give it “greater ability to increase shareholder returns,” it said in a statement.
UTMB confirms first Canadian Ultra Trail event
The UTMB World Series has confirmed that the alpine playground of Whistler and the surrounding Sea-to-Sky corridor in British Columbia will host a new event, the Ultra Trail Whistler by UTMB on Sept. 28-29, 2024. It will be the first Canadian event and the eighth in North America.
Deckers raises full-year guidance again on continued strength of Hoka, plans to divest Sanuk
Bolstered by sales contribution from its Ugg brand and continued momentum in its Hoka business, Deckers Brands generated a 76 percent increase in Q2 operating income to $224.6 million on nearly 25 percent total net sales growth to $1.09 billion for the three months ended Sept. 30. Net income was ...
Inov-8 rebrands for the first time in 20-year history
Founded in 2003 in the mountains of northern England, the running, hiking and fitness brand Inov-8 is undergoing its first rebrand. To mark the milestone of two decades, the company has now unveiled a new look with the new wordmark “INOV8.” The new name and logo will first appear on ...
SSU delists from NYSE, new CEO
After assuming earlier this year that the worst of the market disruptions were over, Signa Sports United N.V. (SSU), the Berlin-based sports e-commerce specialist, has now announced an acceleration of its strategic realignment and performance improvement program. Ahead of putting its Q3 numbers on the table, the company is ...
Salomon is welcoming seven para athletes as brand ambassadors
Salomon has announced the inclusion of seven amputee athletes as brand ambassadors. The team is comprised of hikers, snowboarders, runners, cyclists and a dancer, all with a unique story while sharing a common love for the outdoors.
Icebug starts collaboration with Danish supplier of sustainable leather
By using fully traceable leather from Scandinavia, Swedish footwear manufacturer Icebug can further reduce its carbon footprint. This is possible thanks to a collaboration with Spoor, a Danish company specializing in sustainable leather.
UTMB launches new sustainability roadmap, “UTMB for the Planet”
UTMB Group has launched “UTMB for the Planet,” a new action plan focusing on regenerating our planet and UTMB communities. The project builds on the actions in place at the Dacia UTMB Mont-Blanc since 2003. UTMB for the Planet will guide all the sustainability actions of UTMB Group and will ...
Trade show organizer Raccoon Media acquired by investment company
Cuil Bay Capital, a new U.K.-based investment firm led by exhibition entrepreneur Doug Emslie, has announced its first investment with the acquisition of a majority stake in U.K.-based Raccoon Media Group. Raccoon was founded in 2016 and achieved great success with the launch of the National Running Show. Since then, ...
CamelBak announces new initiatives in connection with Dacia UTMB Mont-Blanc
CamelBak, the California-based specialist for personal hydration products, has announced new events and activities in its partnership with Dacia UTMB Mont-Blanc. CamelBak has been the official hydration partner of the Dacia UTMB Mont-Blanc since 2016. To celebrate the iconic race, CamelBak has announced the first “Redefine Limits Run Challenge” through ...
Adidas Terrex unveils new rocker trail running shoe in Chamonix
Adidas Terrex is previewing its new speed-focused trail running shoe with its athletes competing at the UTMB in Chamonix: the Agravic Speed Ultra, featuring a new dynamic rocker. The shoe was developed in collaboration with the fastest trail runners over a two-year period and is designed to give runners ultimate ...
Merrell’s “Scrap” collection gives leftover materials a new life
Merrell has launched Scrap, a limited-edition footwear collection made in part from excess materials from manufacturing. In honor of Zero Waste Week, an annual campaign to raise awareness and support efforts to reduce landfills, the line debuts with three of the brand’s models, Jungle Moc, Moab 3 and Moab Speed. ...