France is Inov-8’s newest direct market
U.K.-based running, hiking and fitness brand Inov-8 has added France to its portfolio of European direct markets, led by Emmanuel Fedon as sales manager. Fedon lives in Annecy and brings two decades of sports industry experience to the role. He previously worked for Asics and, most recently, as commercial director ...
The first winners of the 2022 ISPO Awards
ISPO Group has announced the first winners of its revamped ISPO Awards. The modernized version of the award show, which – in its previous form – has been part of ISPO since 2011, will now be presented throughout the entire year and judged by a jury comprising members of the ...
Former Sport 2000 CEO joins Dutch SaaS startup
Former Sport 2000 GmbH CEO Markus Hupach is joining Dutch SaaS startup Arion as CEO, effective immediately. Arion’s parent, sports tech company Ato-Gear, claims to be ushering in “a revolution in athletic footwear” with Arion, a digital software/insole solution that aims to help people improve their performance and technique and ...
The winners of the French Outdoor Awards 2022
The jury of experts appointed by the French trade association Outdoor Sports Valley (OSV) announced the four winners of the French Outdoor Awards (FOA) 2022 on Jan. 15 in Chamonix. While the competition is open to everyone, from startups to multinationals, it has one golden rule: brands can only enter ...
Icebug partners with POW
Swedish outdoor footwear manufacturer Icebug is the latest global partner of Protect Our Winters (POW). Icebug has a longstanding commitment to sustainability, whether it’s switching from petrochemical to algae foam, changing fabric dyeing processes, eliminating air freight or installing solar power in its supply chain factories. Icebug is also a ...
Merrell pulls out of OR Snow Show
Footwear News reported that Merrell has decided to withdraw its participation from the Outdoor Retailer Snow Show (Jan. 26-28, Colorado Convention Center, Denver) due to the recent Covid-19 surge in the U.S. The brand will donate the money saved by not participating – about $25,000 – to the Boulder County ...
Norda expands global distribution
Norda, a young running shoe brand from Québec, Canada, that last year launched the first seamless trail running shoe made from bio-based Dyneema fiber, announced that it has expanded its global distribution network with partners in key territories starting with the first quarter of 2022.
Made to be remade: How Adidas wants to trigger systemic change
Eight months after launching the concept, Adidas has announced the launch of Futurecraft.Footprint, a collaboration with Allbirds on climate-friendly performance footwear. At 2.94 kg CO2e per pair, Adidas describes the Futurecraft.Footprint as a personal best for both brands. The Futurecraft.Footprint is also one of the lightest performance shoes Adidas and ...
Fashion for Good launches new polyester recycling research project
Innovation platform Fashion for Good, based in Amsterdam, has launched the Full Circle Textiles Project – Polyester with the ambition to validate and scale promising technologies in polyester chemical recycling and to encourage financing and offtake commitments in the apparel industry.
Sport 2000 launches Running Experts Europe
Sport 2000 has launched a new initiative, called Running Experts Europe, to federate the operators of specialist running shops across Europe, starting with representatives from the Netherlands, Belgium, Switzerland and Germany. In Germany, Switzerland and the Benelux countries, the ANWR Group has bundled the activities of Sport 2000 through a ...
Dual sports hydration system with built-in antimicrobial protection from Biomaster
Polygiene’s subsidiary Addmaster has collaborated with Scottish company Mix Innovations Ltd. to develop a new hydration system that allows runners, cyclists and hikers to switch between pure water and flavored sports drinks as needed. The M:X® Dual Hydration System’s plastic parts that come into contact with liquids feature built-in Biomaster ...
Inov-8 donates proceeds of Green Friday campaign
British brand Inov-8 has just donated more than €25,000 to help protect and restore peatlands in the Lake District. The money was raised through a Green Friday campaign called ”For Peat’s Sake.” According to a press release, the sum donated will keep 220 acres (that’s the approximate size of 146 ...
CMP opens first HUB superstore
Italian outdoor brand CMP, part of the Fratelli Campagnolo SpA group, officially inaugurated on Dec. 2 its new HUB CMP Sport Concept, a new superstore format “that brings together the best brands in the outdoor world.” The first superstore in Mezzolombardo (Trento) is housed in a six-story building on 1,700 ...
Italian luxury brand Zegna launches outdoor and ski capsule
Italian luxury brand Zegna has unveiled its latest collection, The Outdoor Capsule, themed “performance apparel and ski gear for big and small outings with elegant style.” The capsule’s exclusive pieces include ski helmets from Zegna and Kask, performance footwear from Zegna and La Sportiva, water bottles from Zegna and Sigg ...
Experts discuss different textile recycling options at meeting hosted by The Lycra Company
In the second global panel discussion of a row hosted by The Lycra Company, 28 apparel industry experts have evaluated the pros and cons of mechanical recycling versus chemical recycling and what is needed to make garment recycling a commercial reality.
Kilian Jornet to leave Salomon for new project
Kilian Jornet, considered to be one of the greatest trail runners of all time, will be leaving his long-term sponsor Salomon by the end of 2021. Jornet had been part of the Salomon athletes team for the most part of his 21-year-long international career. After more than 15 years of ...
On takes over Spanish sales with new subsidiary
CMD Sport reports that On Running will take control of its business in Spain through its own subsidiary. The Swiss company has officially announced the consensual termination of its business relationship with Siker Sport, the brand’s distributor over the past 7 years. As of Jan. 1, 2022, the business will ...
Instead of Black Friday: Icebug donates to primeval forests
Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...
OrthoLite launches new sustainable insole technologies
Addressing the increasing demand for more sustainable insole solutions from its customers, U.S. brand OrthoLite is putting its plans announced earlier this year into action and is introducing two new sole technologies that elevate the total eco content of the insoles to 57 percent and 50 percent, respectively. The new ...
Adidas opens first European Terrex flagship store in Munich
In its first Terrex flagship store in Europe, Adidas is implementing for the first time a store design based on more sustainable materials and focusing on environmentally conscious equipment and apparel. The 370-square-meter store is located at Sendlinger Straße 18 in Munich, Germany. The company said that the integration and ...