OrthoLite pushes for zero waste in insoles
U.S. insole specialist OrthoLite, a supplier for over 350 footwear brands worldwide, has announced a widespread zero waste initiative to reduce the environmental impact of its products that are used in roughly 500 million pairs of shoes every year. The company’s commitment includes investment in a proprietary manufacturing system that ...
Bergzeit Trails for Trees collects 1,443,000 vertical meters
In June, the German mountain sports retailer Bergzeit called on the trail community to run meters of altitude for a tree donation with the Trails for Trees Challenge. For every Mont Blanc climbed, the highest mountain in the Alps with 4,810 meters of altitude, Bergzeit planted a tree. By June ...
ENOS initiates Outdoor Sports Inclusion Award
In partnership with the EOG and the It’s Great Out There Coalition, the European Network of Outdoor Sports (ENOS) is organizing a new award series to promote greater participation in the outdoors by under-represented groups, including those with disabilities. The new Outdoor Sports Inclusion Award will recognize the brands developing ...
New Canadian brand norda launches seamless trail running shoe made of bio-based Dyneema
norda™, a young Canadian running shoe brand, introduced the first seamless trail running shoe made from bio-based Dyneema® fiber.
Cimalp expands online store into German-speaking region
The French brand CimAlp has extended its offer to the entire German-speaking market: Consumers in Germany, Austria and Switzerland (DACH region) are now able to purchase CimAlp’s products directly at the brand’s website. For around ten years, the company from Saint Marcel, founded in 1964, has been selling its products ...
Sustainable sports retailer Sportgreen opens first stores
After launching its online platform for sustainable sports products In April 2021, Sportgreen has opened a physical flagship store of 800 square meters under the same name and with the same products in the German town of Ingelheim. The new store adds up to two smaller Sportgreen shops that were ...
Leki to relaunch with new corporate identity, logo and technologies
Leki, known for its ski, hiking and Nordic walking poles as well as the Trigger system, has unveiled to its business partners a new brand logo and company image after 33 years. From 2022, the new corporate identity is intended to appeal to the entire and very diverse target group ...
Salomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing.
Hoka strengthens product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
On switches to recycled packaging
Swiss running brand On is changing its packaging to 100 percent recycled materials. The company says it expects to save 40 tons of ink, paper and plastic as a result, equivalent to about 160 tons of CO2 per year. Consumers around the world now receive On shoes in boxes and ...
Stock market newcomer USWE relies on Polygiene technology for new running vests
Swedish outdoor and sports brand USWE is launching a partnership with Polygiene, also from Sweden, to offer running vests that fight odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsports. With the Pace™ 2 and the Pace™ 8, the company ...
USWE starts trading on Nasdaq First North Growth Market
Swedish company USWE Sports AB, founded in 2007 and specializing in jump-free backpacks and hydration packs for mountain biking, running, skiing, and motorsports, will go public on the Nasdaq First North Growth Market on June 24. Earlier this month, the company had completed its offering to the general public in ...
Merrell and artist Latasha Dunston create Outdoors for All capsule
For its latest collaborative collection, the “Outdoors for All” collection of footwear, apparel and accessories, Merrell teamed up with artist Latasha Dunston from Colorado to create looks designed to inspire diversity and representation in the great outdoors. For the shoes, Dunston reimagined Merrell’s popular Antora 2 and Nova 2 trail ...
Marketmedia24 forecasts growth of German athletic footwear industry until 2028
Market researchers from the Cologne-based market research and consulting institute Marketmedia24, who calculate future prospects for numerous consumer goods markets based on scientific methods, have concluded that the German athletic footwear industry does not have to worry much about future sales.
Superfeet acquired by private equity firm
Seattle-based private equity firm Westward Partners has acquired Superfeet, an insole manufacturer founded in 1977 and based in Ferndale, Washington, about 160 km north of Seattle. Terms of the transaction were not disclosed. Westward will take over majority ownership of the company from its workers since it was owned by ...
New trail running brand launches first shoe in the U.S.
Speedland, a new trail running shoe company founded by Dave Dombrow and Kevin Fallon in the U.S., is launching its first product, the SL:PDX, the name of which represents the company and its hometown of Portland, Oregon, for pre-order on June 15 and delivery on August 15. At this time, ...
Hoka One One with new marketing executives
Hoka One One has named Norma Delaney VP global brand marketing. Hoka has already been a client of Delaney’s own company, Delaney Brand Consulting, which she has been running for about three and a half years. Prior to that, she had made a career in brand marketing, starting with Keds ...
Buff reports 63% growth in fiscal 2020-21
Buff closed its fiscal year on April 30 with record sales of €85 million, a growth of 63 percent compared to the previous year (€52 million). The Spanish company attributed the good performance to the boom in outdoor sports and the production of protective equipment during the pandemic. In the ...
Deckers grows in Q4, led by further expansion of Hoka One One
Deckers Brands’ sales growth gained momentum in the fiscal fourth quarter, led by the continued global expansion of Hoka One One and a strong showing at its core Ugg brand. In the three months ended March 31, the group’s revenues increased by 49.7 percent to $561.2 million and were up ...
Fourth Adidas x Parley Run for the Oceans to help end plastic waste
From May 28 to June 8, the Adidas x Parley #RunForTheOceans will take place for the fourth time, continuing its commitment to combat plastic pollution of the oceans. Runners around the world are encouraged to join the challenge on the Adidas Running App and run, walk or wheelchair to help ...