Heiko Schäfer: ‘Our identity, our base in Switzerland and our strategy aren’t changing’
Regina Henkel talks to Mammut CEO Heiko Schäfer about CPE’s takeover, the brand’s Swiss identity and its growth ambitions in Asia and North America.
Peter Rauch named president of Mountain Hardwear
The long-time Columbia Sportswear executive succeeds Troy Sicotte, who is moving into a new global sales role at Mountain Hardwear.
Kailas Fuga scores CCC one-two during Chamonix retail push
Cristian Minoggio and Miguel Arsénio delivered a one-two finish at the CCC as Kailas Fuga used UTMB week to showcase its athletes, products and new Chamonix store.
MEC renews trail running push with nationwide training program
The Canadian outdoor retailer is making a renewed push into running with free training, community events and an expanded fall and winter assortment.
Lenz acquires Swiss glove specialist Snowlife
The Austrian heated-apparel specialist is taking full ownership of Snowlife after 15 years of cooperation, while retaining the Swiss brand, team and operations.
Teva expands trail running push with new Trailpeak daily trainer
The Deckers-owned brand is strengthening its performance-footwear ambitions with a lightweight trail runner developed in collaboration with athletes from its Bureau of Adventure.
On takes first UTMB podium with Baptiste Chassagne
The Swiss brand underscored its trail-running ambitions at the UTMB Finals, led by Baptiste Chassagne’s second-place finish in Chamonix.
Odlo enters China through new Sanfo distribution partnership
The Swiss performance apparel brand will begin a soft launch in China this winter before introducing its broader SS27 collection.
Merrell takes outdoor positioning deeper into urban culture
The footwear brand is extending its outdoor positioning into urban communities, fashion and culture through activations across Europe and the US.
ACG unveils Picklejus mountain running shoe with new Goatek outsole
Nike’s outdoor brand is previewing a new long-distance mountain running shoe featuring Goatek traction and a dual-density ZoomX platform.
Norda and Black Diamond launch long-term alpine running partnership
The two mountain brands have entered a long-term partnership, starting with an integrated footwear, apparel and equipment collection for technical alpine running.
Outdoor brands power Anta Sports’ H1 growth
Specialist brands significantly outpaced the group, with premium outdoor categories driving growth and a major brand revitalization starting in H2.
Vaude opens first brand store in Switzerland
The German outdoor brand is extending its franchise concept internationally with a 160-square-meter store operated by an experienced local retail team.
Icebug expands waterproof footwear range for fall
The Swedish footwear brand is adding the new Hede NT alongside updated waterproof models for running, hiking and everyday use.
Adidas brings Adizero technology to new Agravic trail flagship
The new Agravic flagship combines Adizero-derived technologies with trail-specific development – and arrives without Terrex in its launch name.
Keen introduces biodegradable midsole technology with new Wander trail shoe
The footwear brand is introducing a new midsole technology designed to accelerate biodegradation after disposal, starting with its Wander trail runner.
Kailas Fuga opens first European store in Chamonix
The Chinese trail-running brand is strengthening its European presence with a permanent retail and community hub in the heart of the Alps.
UTMB World Series adds events in Japan and southeastern US
The global trail running circuit is expanding into Hiroshima and Chattanooga in 2027, targeting two markets with rapidly growing UTMB communities.
One Hundred names Chris McCormack Executive Chairman
The global trail and ultra-running series has reshaped its leadership as it enters its next phase of international development.
Polartec and Berghaus spotlight performance partnership
Berghaus’ 60th anniversary provides the backdrop for a closer look at its collaboration with Polartec and the British outdoor brand’s product philosophy.