Adidas to sell new breast cancer awareness items
For Breast Cancer Awareness Month, in October, Adidas will be introducing an extended breast cancer awareness collection, with running, hiking and mountain biking footwear and apparel in the Terrex and Five Ten collections. According to a company release, the collection’s focus on functional outdoor footwear and apparel is in keeping ...
Salomon revamps its logo and launches new claim and campaign
Salomon is addressing customers with a new brand slogan and appearance. The claim “tomorrow is yours,” created by the French agency DBB Paris, aims to invite people to connect with nature and embrace their personal future and the future of the planet in all aspects. One goal of the new ...
Apple launches new Watch Ultra
Along with its new iPhone 14 models, which are now capable of sending emergency calls via satellite (including automated calls after a fall or accident like the Apple Watch before), Apple has unveiled the new adventure-focused Watch Ultra. Still high-priced, the products are more focused on the outdoor and sports ...
On expands its outdoor range
On is expanding its outdoor footwear range with a new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista and a brand new Cloudwander Waterproof model, all of which will be available in September. The Swiss sports performance brand is also presenting a new enhanced version of its ...
Puma launches collection of multi-terrain outdoor footwear and apparel
Puma has announced the launch of a new collection of outdoor footwear and apparel called Seasons. It is a line of performance products made with technical materials and stay-dry features for use on various terrains in all seasons. The collection has its roots in trail running and is versatile for ...
Silva with new sales manager for Germany, Austria and Poland
The Swedish outdoor brand Silva has filled the position of sales manager for Germany, Austria and Poland: Sebastian Daue is in charge of sales activities in the three countries since May 2022. He succeeds Bernhard von Toll, who held the distribution responsibility as Silva country manager in previous years. Daue ...
NNormal introduces its first product
NNormal, the outdoor brand launched earlier this year by Kilian Jornet, has introduced the Kjerag, a “max-performance trail running shoe” that is also the first product from the start-up. The Kjerag, named after a 1,100-meter mountain on the west coast of Norway, is a versatile shoe designed “for every runner, ...
Hoka launches UTMB augmented reality experience
Ahead of the 2022 Ultra Trail du Mont-Blanc (UTMB) in Chamonix (Aug. 26), Hoka has launched an interactive AR experience to immerse supporters in the magic race moments of Mont Blanc. Designed by AR specialist agency Green Room, the series of on-site 360° interviews and location captures offer glimpses into ...
Wolverine beats expectations in Q2, but lowers FY guidance
Wolverine Worldwide, concerned about inventory escalation in various U.S. retail channels and the likelihood of higher wholesale order cancellations in the market for the remainder of the year, has lowered its FY22 outlook downward. Lingering supply chain delays and currency exchange rates also contributed to the revision. The adjustment was ...
Schwan-Stabilo employees finish 84,637km in charity sports challenge
The employees of the Schwan-Stabilo group (staff of Deuter, Ortovox, Maier Sports and Gonso being among them) have mastered the first global Schwan Sports Challenge, a charity project that supports initiatives for clean drinking water and reforestation. All Schwan-Stabilo sites lined up in a row make up a distance as ...
Bike24’s bright spot in difficult times is its young international business
Thanks to sales increases in Spain, France and Italy, the listed German cycling, running and swimming sports online retailer Bike24 Holding AG was at least able to significantly grow its international business. Nevertheless, the Dresden-based company had to accept a decline in sales of 4 percent to €67 million in ...
Compass Diversified lifts guidance after Q2 sales surge by 19%
Compass Diversified (CoDi) lifted its outlook for the full year after a 19 percent rise in second-quarter net sales growth driven by Boa Technology and Lugano Diamonds.
Superfeet expands partnership with Materialise, introduces new tool
The sole company Superfeet has expanded its partnership with Materialise, a company providing 3D-printing solutions. Together the two companies are introducing the new Materialise Kinetic Suite. The tool is designed to provide physical therapists, chiropractors and sports-movement specialists with an all-in-one system for dynamic gait and balance measurement and analysis.
Norda and Satisfy collaborate on new trail-running shoe
Canadian running brand Norda and the French running specialist Satisfy have joined forces to launch a new trail-running shoe on July 21, 2022. According to a company release, the shoe, called the Satisfy x Norda 001, features a bio-based version of Dyneema in the upper, a technology introduced by Norda ...
Merrell’s product incubator launches new trail running shoe collection
Merrell Test Lab (MTL), the brand’s product incubator where most technical and category disruptive innovations are conceived, has released a new elite trail running shoe collection. The new product line, debuting with the MTL Long Sky 2 and MTL MQM, has been engineered to guarantee trail-specific protection even in the ...
Carbios signs two-year deal with Patagonia, On, Puma and Salomon for circularity research
The French biorecycling provider Carbios has signed an agreement with On, Patagonia, Puma and Salomon to develop solutions aiming to enhance the recyclability and circularity of the brands’ products. The consortium wants to speed up the introduction of Carbios’ biorecycling technology and research how entire products can be recycled easier, ...
Deuter enters trail running category with backpacks
German brand Deuter is entering the trail running/speed hiking market with two small (7 and 13 liters) backpacks with running vest-like features. Like all Deuter products since 2020, the new Ascender backpacks are PFC-free. In addition, the main material is 100 percent recycled and Bluesign certified.
Loughborough University will host RIA’s inaugural “The Running Conference”
The Running Industry Alliance (RIA), a national trade organization for the U.K. and Ireland running industry, has confirmed that its inaugural “The Running Conference” will be held at Loughborough University in Leicestershire. The members-only event scheduled for Sept. 11-13 will welcome a maximum of 250 attendees this year, with members ...
U.K. Running Industry Alliance and OIA form working partnership
The Running Industry Alliance (RIA), a national trade organization for the U.K. and Irish running industry with a not-for-profit membership structure, and the U.K. Outdoor Industries Association (OIA) have signed a new memorandum of understanding to focus, among other shared objectives, on connecting trail running and outdoor activities in general, ...
New German sales manager at Leki
Christian Nickel started his new position as sales manager Germany at the German pole specialist Leki Lenhart in June 2022. The former Roeckl Sports sales manager also brings experience in the sporting goods business of Amer Sports and The North Face. Nickel joins the company in times of change. Since ...