Sea to Summit achieves B Corp certification
The Australian outdoor equipment brand has completed B Lab’s certification process, adding a company-wide benchmark for its social and environmental performance.
Norrøna expands beyond products with adventure travel push
The Norwegian outdoor company is broadening its business beyond apparel and equipment with guided trips, proprietary destinations and premium adventure experiences.
GoPro agrees Starman Optical merger in major strategic reset
The action-camera pioneer will remain publicly listed but move into AI infrastructure and defense under a deal that gives shareholders $285 million in cash and a 10 percent stake in the combined company.
Airdrenaline brings FIS Big Air World Cup back to Innsbruck
A new two-day event at Innsbruck’s Bergisel will combine FIS Freeski and Snowboard World Cups with live music and urban culture.
How the state of Maine connects the pieces of its outdoor economy
Maine in New England treats brands, recreation, conservation and economic development as parts of one system. Could its approach hold lessons for Europe?
GoPro promotes Brian Tratt to SVP and CFO
The action-camera company has elevated its finance chief as it continues its strategic review, which could include a sale or merger.
Milano Mountain Show expands B2B focus for 2026
The six-day event returns in October, with four days dedicated to industry, institutional and tourism stakeholders, following its 2025 debut.
Gregory helps lift Samsonite lifestyle bags in H1
Strong Gregory bag sales helped Samsonite’s lifestyle category outperform in H1, while the planned BÉIS acquisition expands the group further beyond luggage.
Clarus Outdoor growth offsets Adventure weakness in Q2
Outdoor growth and improving underlying margins helped offset continued weakness in Adventure, while a $6.1 million tariff refund lifted Q2 earnings.
ILM strengthens outdoor focus and awards
The Offenbach trade show is expanding outdoor and travel goods, reviving awards and deepening international cooperation for its August edition.
Canada Goose Q1 sales rise as losses narrow
The Toronto-based outerwear group increased Q1 sales by 10% and narrowed losses, as strong growth in Greater China and a wholesale rebound offset weaker demand in North America and EMEA.
Trail of The Kings draws 1,015 runners
The UTMB World Series event at Indonesia’s Lake Toba attracted 1,015 runners from 34 countries and generated an estimated Rp52.15 billion.
Alpine Climate Summit launches Alps Future Award
The 3rd Alpine Climate Summit gathered 200 participants in Ehrwald and presented the first Alps Future Awards for Alpine innovation.
Aku launches alpine water-awareness initiative
The Italian footwear brand is working with tourism and mountain-guide partners to raise awareness of water scarcity at alpine huts.
Thule lifts Q2 profit as organic sales grow
Thule improved second-quarter earnings and margins as organic sales rose across all product areas, led by Active with Kids & Dogs.
Toyota, onX expand US outdoor partnership
Toyota and onX are expanding their US partnership with new navigation benefits, stewardship initiatives and a creator program focused on responsible outdoor recreation.
onX adds in-app SOS emergency service
onX has introduced an in-app emergency rescue service powered by Overwatch x Rescue, adding 24/7 rescue coordination and evacuation coverage to its navigation platform.
AllTrails partners with Lonely Planet
AllTrails and Lonely Planet have partnered to combine trail recommendations with destination expertise through new editorial content and travel inspiration.
Norrøna expands summer range and strengthens sales organization
Norrøna has unveiled its Spring/Summer 2027 collection, introduced organizational changes to its global sales structure and expanded its Norrøna Adventure offering.
GoPro secures $20 million founder financing
GoPro founder and CEO Nicholas Woodman has agreed to provide $20 million in financing as the action camera maker continues its strategic review.