Re:thinking Business: Embracing the sustainable consumer
The rise of the eco-conscious consumer is reshaping the sports and outdoor industry. This special series brings together insightful articles on the latest consumer trends and brand strategies. From innovative design philosophies and brand activism to mental well-being and navigating new EU regulations, discover how industry leaders are adapting to meet the demands of the sustainable consumer.
T2T Alliance launched to promote a circular economy for textiles in the EU
Green claims: How you get EU regulations and the eco-conscious consumer on board
Incoming legislation: Comply – or risk trade restrictions
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Brand strategies
Innovation
“The Key” project pioneers circular textile recycling
A new German project is tackling one of the textile industry’s biggest challenges: recycling polyester-cotton blends.
eVent Fabrics unveils high-performance laminate solution for a PFAS-free future
“We believe we have developed one of the first PFAS-free alternatives that is on par with long-lasting, high-quality PTFE,” says Chad Kelly, President of eVent about their new laminate solution.
Polartec: A pioneer in supporting sustainable transformation
For decades, Polartec has been at the forefront of performance, comfort and sustainability with its innovative products. With the new “Beyond Begins Today” campaign, the company draws attention to the most important issues of our time, while celebrating its latest planet-conscious product innovations.
Nemo: How customer centric design philosophy for meaningful action works
In an exclusive interview, NEMO Equipment shares how their customer-centric design philosophy fuels eco-conscious innovation in outdoor gear.
Repair
Löffler’s ‘Second Life’ initiative extends the lifespan of apparel
The Austrian sportswear manufacturer expands its circular economy efforts with upcycling, recycling and resale programs.
Before we sell more new stuff – can we do something about ‘broken’ waterproof shells?
The linear business model of this industry is to make-sell-disown product. This is not the much-heralded circular business model frequently spoken about. The facts are that the industry makes the most profit by selling stuff. If a product gets returned under warranty, it is often easier just to replace it ...
Care & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
Impact of Sports 2024
The global physical inactivity crisis is real. Our duty as an industry is to inspire a healthy and active lifestyle. That's why we're dedicating a new content series to the Impact of Sports.
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Circular Economy
Discover innovative recycling methods, sustainability strategies from leading brands, and how companies are redesigning products for longevity and minimal environmental impact.
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