Helly Hansen extends Hahnenkamm deal to 2030
The Norwegian brand has renewed its agreement with the Kitzbühel races, citing athlete feedback, international exposure and merchandise opportunities.
Patagonia relocates Munich offices
The outdoor brand is moving its Munich team to a renovated former power plant, combining offices and a showroom for retail partners.
Peak Performance marks 40 years with ski capsule
The Swedish outdoor brand revisits its 1993 R&D ski system, combining modular construction with updated Gore-Tex and insulation technologies.
Elan prepares global rebranding for 2027/28
The Slovenian ski manufacturer is introducing a new identity and logo as part of a broader strategic repositioning.
Salomon and Pas Normal Studios expand collaboration
The French outdoor brand and Danish cycling specialist have collaborated on three running products combining technical performance and minimalist design.
Youngone wins final ruling in Scott dispute
A final arbitration ruling allows the South Korean group to recover $6.6 million following its acquisition of a 96.71% stake in Scott.
Fenix Outdoor grows in Europe but struggles in the US
Fenix Outdoor increased revenue in the third quarter of 2026. However, operating profit stagnated as the US market remained weak. Meanwhile, Germany stabilized and the Nordic markets drove growth.
Yeti enters technical outdoor apparel market
The cooler and drinkware specialist is entering technical outerwear with products featuring Nuyarn merino, PrimaLoft and hybrid insulation.
Garmin raises outlook as Q3 sales climb 12%
Strong demand for adventure watches and wearables helped lift profitability, while tariff refunds contributed to higher margins.
NNormal expands into alpine apparel
The trail running brand is expanding into alpine activities with four technical garments developed and tested with Kilian Jornet.
Altra jumps 40% as VF improves profitability
VF Corp. boosted profits in its second fiscal quarter. However, the turnaround at Vans remains elusive. Meanwhile, The North Face, Timberland and Altra continued to grow.
Kari Traa strengthens Central European marketing
The Norwegian women’s outdoor brand has expanded its regional team with a new marketing coordinator based in Germany.
French outdoor industry eyes 2030 Winter Games
Industry leaders and government representatives met in Annecy to discuss export opportunities and preparations for the 2030 Winter Games.
Arc’teryx revives iconic Sidewinder jacket
The Canadian outdoor brand revisits its first dedicated freeride shell with two versions combining its signature curved zipper and modern materials.
ATG completes Lowe Alpine acquisition
The Chinese brand operator has finalized its acquisition of Lowe Alpine and outlined plans to rebuild the brand’s trekking and backpack business.
Burton celebrates 50 years with archival collections
The snowboard brand marks its 50th anniversary with limited-edition collections, archival resale pieces, documentaries and events.
Reusch acquires winter glove brand Level
The Italian glove specialist is taking over Level, aiming for double-digit growth while retaining the brand’s identity and product expertise.
Maine launches new Northeast Snow Show
The inaugural First Tracks event will bring more than 55 exhibitors, winter sports programming and an outdoor film festival to Portland, Maine.
CMP expands technical outdoor range for FW26
The Italian outdoor brand introduces new weatherproof shells, recycled synthetic insulation and updated hiking footwear.
Peak Performance launches WeiTien Ho ski collection
A new limited-edition freeride collection combines athlete-led design with the Swedish brand’s Hipe Ace three-layer shell technology.