2021-01-07T13:49:00+00:00By Romain Fournier
While the outdoor industry had a very difficult start of the year in 2020, when the pandemic forced Europe and America to adopt strict lockdowns, it bounced back significantly in the summer when restrictions were lifted, as people looked to escape crowds in the outdoors.
2021-01-05T14:39:00+00:00By Jo Beckendorff
Same same but different – 2020 has been a real rollercoaster. Not only for the world economy but for each individual: Corona set the course. 2020 saw the most extreme stock market movements ever. What it finally taught us above all: whether economic, trade or other wars, political crises or ...
A recent representative survey conducted by the opinion research company Civey on behalf of the German E-Commerce and Mail Order Retail Association (bevh) has revealed that a quarter of the German online shoppers are consciously looking for sustainable shopping offers on the Internet.
2021-01-04T22:14:00+00:00By Thomas Becker
The outdoor industry and tourism associations weathered the first Corona summer quite well. Some hiking and biking equipment suppliers were even able to record double-digit growth rates compared to the previous year. However, things are now looking rather bleak for the first few months of the coming year.
2020-12-22T12:42:00+00:00By Martin Kössler, CEO of Huginbiz® (*)
The past spring created for most of us a feeling of pandemic panic and business paralysis. Offices were shut down and most employees were asked to work from home. From a pure productivity perspective, it gave a temporary feeling of winning back control of time. Time freed up from commuting ...
It has become commonplace to say that the Covid-19 pandemic has dramatically accelerated trends that were already underway with the digitalization of the economy and society in general.
GfK has published data showing that health and well-being have become more important during the Covid-19 crisis. However, it said this trend had already become increasingly prevalent among European consumers before the outbreak of the pandemic.
After releasing record Black Friday results a few days ago, the Canadian e-commerce software company Shopify has updated its data for the entire Black Friday/Cyber Monday weekend. The more than one million Shopify-powered brands around the world have reported sales of $5.1+ billion. From Nov. 27 through Nov. 30, total ...
According to a new report by Allied Market Research, a market research and business-consulting wing of Allied Analytics, the global fishing equipment market will grow by a compound average annual growth rate (CAGR) of 4 percent from 2021 to 2027, reaching $16.10 billion by 2027.
2020-11-20T10:57:00+00:00By Rachel Horner
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
2020-10-28T09:29:00+00:00By Rachel Horner
All over Europe cycling boomed during lockdowns as gyms and swimming pools were temporarily shuttered and group sports were banned. As winter moved into spring and then summer, and full quarantines were relaxed in some areas, people emerged from their homes and took to their bikes as a means of exercise or commuting, encouraged by World Health Organization advice to consider cycling instead of taking public transport for essential journeys.
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
The share prices of the publicly listed outdoor companies went up by 11.1 percent during the third quarter of 2020, according to our own calculations, performing better than the stock market in general. Indicating that the outdoor market is recovering well from the Covid-19 pandemic, their share prices improved slightly ...
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...