Our exclusive industry analysis including our annual rankings of the global stock listed outdoor companies, the leading outdoor footwear companies and more. This is exclusive insight and analysis for Professional Members.

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    Green awareness provides greater tailwind for bike stocks in 2021


    2021 had it all: on the one hand, more lockdowns, virus variants, inflation, zero or negative interest rates, supply bottlenecks, political crises, trade and other wars, etc. On the other hand, 2021 experienced a world stock market that trudged steadily upward. This also gave our 2021 cycling stock some major ...

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    Outdoor and bike industry stocks rose by 3.0% in Q4

    2022-01-13T11:58:00+00:00By Eugenio di Maria

    Our quarterly analysis of the outdoor stock market shows a 3.0 percent sequential increase in the average stock prices of 32 public companies primarily involved in the outdoor and bicycle sectors between Sept. 30 and Dec. 31, 2021. This came after increases for most of the same companies of 18.9 ...

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    New study on social shopping in Germany: Where the product finds the buyer

    2021-12-09T12:42:00+00:00By Wolfgang Greiner

    One in five Germans has bought something via social networks, just as many can imagine it. Social media and e-commerce are merging, and the customer journey is being redefined. A recent YouGov study shows the relevance of social shopping for German consumers.

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    GfK reports mixed consumer sentiments in October survey for Germany


    In its latest study conducted among 2,000 Germans, GfK reports a mixed picture of consumer sentiment in October. The propensity to buy increased again, while economic and income expectations declined. As the propensity to save is also falling noticeably, GfK forecasts a consumer climate of 0.9 points for November, 0.5 ...

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    Outdoor industry stocks declined by 6% in Q3

    2021-10-08T07:26:00+01:00By Eugenio Di Maria

    Public companies involved in the outdoor and bike sectors saw their average share value decline by 6.0 percent between June 30 and Sept. 30 of this year, after rising by 18.9 percent during the first quarter and by 13.8 percent during the second quarter. The sector performed a little better ...

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    Back in black: The successful turnaround of Rotor Bike Components

    2021-08-17T09:04:00+01:00By Wendy Booher

    Great products don’t always lead to profit, but they can with a little cohesion…and maybe Covid.

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    Learning from experience: How one startup discovered what’s in a (brand) name

    2021-07-21T07:05:00+01:00By Wendy Booher

    The underlying goal of a brand name is to trigger a reaction. How do you make sure it’s the right one?

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    Outdoor company stocks continue to gain ground in Q2


    From the first quarter to the second quarter of 2021, the 32 outdoor stocks we track were up 13.82 percent. Neither the bike nor the retail companies had a major impact here, but rather a few of the large groups such as Anta Sports, Vista Outdoor and American Outdoor Brands, ...

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    Global bicycle stocks chart Q2 2021:
    Still riding the wave


    Due to the Covid-related closures, the focus in the first quarter of 2021 was still very much on alternative mobility products. This shifted somewhat in the second quarter. Falling infection figures and rising economic data have provided a breath of fresh air. This is leading to a renewed focus on traditional stock values. After all, in Covid times, these were properly beaten down. For example, shares in the automotive sector fell to respective lows below their actual value. The stock market is currently reacting positively to a time without lockdowns and the current efforts of the automotive industry to make its contribution to the mobility revolution with electrification. Global bicycle stocks continue to cruise at great heights but did not perform as extraordinarily in Q2 as they did in the first three months of this year.

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    Big business on social media:
    Where digital natives shop


    The plain “Buy now”-button seems to be a thing of the past. Online shopping is reducing friction, getting more intuitive, more fluid – and more social. “Social commerce” – or “social shopping” – is the fastest-growing distribution channel worldwide. Shoppable posts and stories allow brands and users to tag specific ...

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    Survey: Generation Z embraces second-hand movement to live more sustainably


    According to a recent study by Depop, a popular e-commerce platform for second-hand fashion, and management and business consulting firm Brain & Company, the shopping behavior of the so-called Generation Z – born between 1997 and 2012 – is not only, but predominantly driven by the desire to live more ...

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    Outdoor brands validate claims to “B” good through B Corp certification

    2021-06-07T11:42:00+01:00By Wendy Booher

    Companies that prioritize people, the planet, and profits can expect to benefit from the vast amount of wealth handed down from baby boomers to millennials.

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    Myanmar: a cheap hotspot getting even hotter


    Production in Myanmar has almost never been easy due to political circumstances. After the country experienced a boom in textile manufacturing with the beginning of the democratic process in 2012, the situation has worsened since the military coup on February 1 of this year to such an extent that a ...

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    Outdoor companies’ stocks up by 18.9% in Q1

    2021-04-09T10:35:00+01:00By Romain Fournier

    The average stock market value of 31 selected public companies in the outdoor sector saw a sequential improvement of 18.9 percent between the fourth quarter of 2020 and the first quarter of 2021, buoyed by the strong performance of stock markets across the globe, fueled by recovery hopes.

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    Global bicycle stocks Q1 2021: The soaring continues


    While most of the existing problems caused by the Corona crisis have yet to be resolved, the global stock market is relying on hopes — hopes for a bright post-Corona future. Instead of going into crisis mode, it is simply bypassing all the economic killers that are piling up. Supported by further stimulus packages and the open money floodgates of central banks, the stock market remains high. Our cycling stock chartists are ahead of the curve. They rely on another serious advantage: the bicycle and e-bike sales boom pushed by Corona led to excellent business figures last year. These were announced in the first quarter of this year. Some of the record results were a good impetus for the development of the share value in Q1 2021.

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