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Growth of 7.0% for branded outdoor shoes in 2019
As they do every year, many brands gave us their numbers or indications of their performance in the outdoor footwear market to help establish its growth in the wholesale channel and to benchmark themselves against one another. The result of this joint study by The Outdoor Industry Compass and the ...
Opinion: The new distribution landscape
The transformation of the B2B offline distribution as the sole chain to reach consumers to an online propelled distribution landscape has, as we all know, been accelerated by the lockdowns caused by the Covid-19 outbreak. As most offline-focused brands are now busy developing or updating their digital strategies, some have ...
Outdoor industry stocks rebound in Q2
Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...
Schöffel: Germans are looking forward to winter - but they have reservations
German outdoor company Schöffel has conducted a representative survey in cooperation with YouGov. According to the survey, German winter sports enthusiasts are looking forward to the upcoming winter season, but they also have clear reservations because of the Covid-19 pandemic. Schöffel’s survey shows that the overwhelming majority of the Germans ...
Outdoor industry stocks rose by 11.1% in Q3
The share prices of the publicly listed outdoor companies went up by 11.1 percent during the third quarter of 2020, according to our own calculations, performing better than the stock market in general. Indicating that the outdoor market is recovering well from the Covid-19 pandemic, their share prices improved slightly ...
EDM Executive Survey: Sports and outdoor brands are pushing DTC
While experiencing generally lower orders from retailers, primarily because of the coronavirus outbreak, more than two-thirds of sports and outdoor brands responding to our survey intend to further develop their own direct-to-consumer (DTC) operations, relying more on their own websites than on those of third-party e-tailers.
Outdoor industry stocks rebound in Q2
Feeling that the outdoor sports sector is going to survive the Covid-19 crisis better than other sectors of the economy, investors have given it a bonus, raising the average share price of 12 major public outdoor companies by 29.5 percent between the end of the first quarter and the end ...
The industry stock value dips by 32.3% in Q1 2020
In a highly volatile market for stock-listed equities in general, the share price of 12 major publicly trading companies that play a substantial role in the outdoor sporting goods market declined on average by 32.3 percent between the beginning of this year and March 27, due to the coronavirus pandemic.
Global recession expected, hopefully short-lived
(SGI) While the consumption of non-essential items like sporting goods is declining in Europe, the U.S. and some other parts of the world hit by the coronavirus pandemic, store traffic is picking up in China after having fallen by as much as 80 percent at the peak of the outbreak, ...
What next in 2020 and beyond?
Many brand and retailers ar on a mission to reinvent themselves. Which companies are leading the pace and why and what are key trends?
Outdoor industry stocks on the rise in 2019
This exclusive chart shows the market capitalization development of the top stock listed outdoor companies (2019 vs 2018). This is exclusive data and analysis for Professional Members.
