Felix Münnich becomes the new chief commercial officer at Mammut
Münnich comes from one of the top players in the sporting goods business to Mammut.
TNF appoints new CMO and chief product and merchandising officer
VF brand The North Face has added two women to its management team. Sophie Bambuck is joining the company as chief marketing officer and Jennifer Ingraffea as chief product and merchandising officer.
The GORE-TEX brand kicks off new brand campaign, introducing new claim
The GORE-TEX brand is launching a new brand campaign under the motto “Our work is never done” this fall, celebrating the 40-year anniversary of its textile Gore-Tex membrane technologies and promising an innovation-loaded future for its apparel and footwear product categories. For the kick-off video that is online on digital ...
Chouinard family transfers Patagonia ownership to channel dividends to environmental protection
Nearly 50 years after founding Patagonia, Yvon Chouinard and his family (together with his children Claire and Fletcher) have decided to give away their company to ensure all proceeds will be used to fight climate change. The Chouinard family has transferred all ownership to two new entities: Patagonia Purpose Trust ...
Cyberattack hits The North Face, affecting almost 200,000 customer accounts
As reported by Infosecurity, Techradar, Cybernews and other media outlets, The North Face (TNF) was hit by a large-scale cyberattack that affected the data of 194,905 of the brand’s online customers. Email addresses, passwords and personal information stored in user accounts were hacked. According to a data breach notification obtained ...
Newell Brands drops FY22 outlook
Newell Brands has revised its full-year revenue, operating margin and cash flow forecasts due to “a more challenging than anticipated operating and consumer backdrop.” The Atlanta-based company and parent to eight brands in its outdoor & recreation segment, including CampingGaz, Coleman, Marmot and Ex-Officio, has reduced its FY22 revenue outlook ...
Stefan Glowacz among new additions to Deuter Alpine Family
The “Alpine Family” of the German backpack and sleeping bag specialist Deuter already consists of many experienced climbers and mountain athletes such as Gerlinde Kaltenbrunner, Fabian Buhl, Melissa Le Nevé or Patxi Usobiaga, who also support the brand with their expertise in product development. Now the Alpine Family is growing ...
The next generation strengthens Edelrid's management
Since Aug. 1, 2022, Vitus Wuhrer has reinforced the management of Edelrid GmbH & Co.KG, the German company specializing in the manufacture of PPE (personal protective equipment) items for alpinism and mountaineering as well as professional applications, and part of the Vaude Group. Together with his father, Albrecht von Dewitz, ...
New sales manager and other staff changes at Oberalp in Germany, Austria and Switzerland
The Bolzano, South Tyrol-based Oberalp Group has appointed Irina Andorfer as senior sales manager for Germany, Austria and Switzerland (DACH), effective Sep. 1. In her role, she reports to Oberalp Group wholesale director Alberto Ferrin. Andorfer has been with the group in sales since 2016 and previously worked for Columbia ...
Mammut transfers Alpine School to long-standing partner
Mammut Sports Group is handing over its Mammut Alpine School, founded by the brand in 2008, to its long-time partner Zermatters, which will integrate the school into its own organization. From September 2022, Zermatters will take over the day-to-day operations for the upcoming winter season, while the Alpine School will ...
Nordic Outdoor opens flagship in London’s Covent Garden
The British outdoor retailer with “Swedish roots,” Nordic Outdoor, announced on its website that it has opened a new store in the heart of London’s Covent Garden. Nordic Outdoor London spans 130 square meters and brings Scandinavian outdoor apparel and gear to the heart of the outdoor retail market in ...
Berghaus refreshes and expands free repair services at headquarters
British brand Berghaus has revived its in-house “Repairhaus” repair center, placed at the company headquarters and originally established 56 years ago. The repair shop’s trained staff will give any damaged Berghaus clothing, shoes, backpacks or accessories (no matter how old or weathered they are) a second life, if possible. Pieces ...
Vaude CEO von Dewitz appointed as member of governmental SME advisory board
The German minister for economic affairs and climate, Robert Habeck, has appointed the advisory council for issues relating to small and medium-sized businesses (SMEs) and the liberal professions for the current legislative period. Vaude’s managing director Antje von Dewitz (who has already been part of this body) has been re-appointed ...
Mammut releases ESG report, covering 2021 achievements and future goals
In the company’s first sustainability report, Mammut provides an update on the social and ecological efforts along its supply chain in 2021. Mammut has been an EOCA member since 2006 and a founding member of the UN Fashion Industry Charter for Climate Action. Since 2008, the brand has been audited ...
Arc’teryx opens first stores in Yunnan with Songtsam
Luxury boutique hotel group Songtsam has announced the opening of the first two Arc’teryx / Songtsam stores in Yunnan, a province in the southwest of the People’s Republic of China. One is the Arc’teryx Mountain Classroom Shangri-La Center, located in the Songtsam Linka Retreat Shangri-La. The second store is located ...
Equip hires new head of marketing
Trudi Boswell, a long-term outdoor industry veteran, has joined the Equip Outdoor team as the new head of marketing for the Equip brands Lowe Alpine and Rab. For over five years, Boswell has worked at Mammut, filling the role of managing director U.K. and Benelux for the last seven months. ...
Oberalp Group expects growth to continue in 2022
The Oberalp Group posted revenues of €303 million in 2021, up from around €220 million in 2020. Oberalp owns the brands Salewa, Dynafit, Pomoca, Evolv, Wild Country and LaMunt. In an interview with Pambianconews, Oberalp’s board member Ruth Oberrauch said that the company expects revenues to increase further in 2022 ...
Columbia Sportswear releases 2021 ESG report
Just after publishing its FY22 sales and profit outlooks, Columbia Sportswear has released its 2021 environmental, social and governance (ESG) report, highlighting the progress made throughout 2021 in the three pillars of the company’s CSR strategy: empowering people, sustaining places, and responsible practices, with a focus on Columbia’s four primary ...
Analysis: Outdoor industry stocks fell more than 21% in Q2
Outdoor industry stocks fared worse in the second quarter than in the first period of 2022, declining an average of 21.18 percent compared to a 17.84 percent sequential drop in the average stock prices of companies primarily involved in the outdoor and bicycle sectors. This time around, our quarterly analysis ...
Salewa acquires the Vertic Outdoor stores in Spain
Salewa Ibérica has acquired the chain of mountain sports stores Vertic Outdoor, CMD Sport has reported. The financial details of the transaction have not been disclosed. The three brick-and-mortar stores of the chain, located in Barcelona, Sabadell and Manresa, will later operate as Salewa Mountain Shop Vertic. Vertic Outdoor also ...