NNormal expands into alpine apparel
The trail running brand is expanding into alpine activities with four technical garments developed and tested with Kilian Jornet.
Altra jumps 40% as VF improves profitability
VF Corp. boosted profits in its second fiscal quarter. However, the turnaround at Vans remains elusive. Meanwhile, The North Face, Timberland and Altra continued to grow.
ATG completes Lowe Alpine acquisition
The Chinese brand operator has finalized its acquisition of Lowe Alpine and outlined plans to rebuild the brand’s trekking and backpack business.
Vaude is the first brand certified under Green Shape
The outdoor brand becomes the first to complete independent Green Shape certification, with 80 percent of its fall/winter collection certified.
La Sportiva launches global brand campaign
The Italian outdoor brand introduces “Nothing But Mountain,” a long-term communications platform developed with British creative agency Mynt.
Rab introduces recycled fishing net fabrics across Microlight collection
The British outdoor brand introduces recycled fishing net fabrics across key Microlight styles, repurposing more than 22 tons of discarded nets.
La Sportiva appoints Simon Kreutz as DACH Marketing Manager
The Italian mountain sports brand has appointed an experienced industry professional to strengthen its marketing activities across German-speaking markets.
Decathlon presents new outdoor, running and cycling innovations at 2026 awards
New camping equipment, connected running shoes and bicycle technologies highlight Decathlon’s latest product developments.
ZyroFisher to open UK showroom as part of Marmot relaunch
The UK distributor is opening a showroom in Cumbria to support Marmot’s return to the British market and showcase other outdoor brands.
La Sportiva appoints Roberto Fortunato as CEO
The Italian outdoor footwear and apparel company has appointed a new CEO and expanded its board while retaining family ownership.
Swimming and cycling lead UK adventure searches
New research ranks swimming and cycling as the UK’s most searched adventure activities, with Norwich leading the city rankings.
Mammut launches adaptive LoopInsulation Active
The Swiss outdoor brand introduces adaptive insulation made from recycled rope waste, supported by new performance and environmental data.
Kailas launches climbing campaign highlighting partnerships and technical apparel
The Chinese outdoor brand’s latest campaign features international mountaineers and highlights its technical insulation products.
Helen of Troy’s Home & Outdoor sales rise 9.2% on Osprey demand
Strong pack demand, new products and international expansion lifted the division, although management lowered its full-year sales forecast.
Heatwaves reverse summer momentum in DACH and UK outdoor markets
New OMIS data shows outdoor sales falling sharply in DACH and the UK in July as summer heatwaves weighed on demand.
La Sportiva opens new Brand Store in climbing hub Arco
The Italian mountain sports brand is expanding its retail network with a community-focused store in one of Europe’s key climbing destinations.
Arc’teryx opens first climbing-focused store in L.A.
The new Venice location combines climbing-specific retail with a climbing wall, community space and event programming.
X-Pac brings hyperTEC fabric series to Europe at Performance Days
The new fabric platform targets packs and technical gear for mountaineering, climbing, skiing and bikepacking.
Columbia hands European distribution hub to GXO under 10-year deal
A new 10-year agreement puts the outdoor group’s main continental European distribution hub under GXO management.
Lowe Alpine moves to new owner as Equip focuses on Rab
The transaction separates two long-standing outdoor brands, with Equip focusing on Rab and Lowe Alpine set for renewed investment under new ownership.