The latest news and analysis about management, board and supervisory board changes in the outdoor industry.
Primaloft will make more noise
(SGI) No figures are available, but Primaloft is said to have become very profitable after growing for a while at a double-digit rate every year. Some of the profits are going to be reinvested in consumer-oriented advertising to build up brand awareness, probably starting with the autumn/winter 2021 season, to ...
EOG: New team members and ambitious goals
The European Outdoor Group (EOG), which currently federates 110 of the world’s leading industrial and retail companies from the outdoor sector, has announced its priorities for the coming years. The focus will be on three pillars: Doing business right with the help of business intelligence; preserving the outdoors; and getting ...
New chief executive for Haglöfs
(SGI) The Swedish outdoor company Haglöfs has not had a chief executive since November 2019, when Carsten Unbehaun left to become the new CEO of Asics EMEA. The vacancy has finally been filled by its global sales director, Fredrik Ohlsson. In his new role, Ohlsson will continue the brand’s ongoing ...
Sinoff appointed new managing director of Evolv
An American outdoor industry veteran, Bill Sinoff, has been named general manager of Evolv climbing shoes. The Los Angeles-based company, founded in 2003 by Brian Chung, was acquired by the Italian Oberalp Group last summer.