A new Play Outdoor exhibition will take place in the Italian sea resort of Rimini next May 12-15 in connection of the big annual RiminiWellness fitness show, which was attended by 194,789 consumers and trade visitors last year. Outdoor brands are invited to take part through small stands of 16 square meters and to participate in demos with the help of the Italian Army. Companies belonging to Assosport, the Italian sporting goods industry association, will benefit from special conditions. The event takes the place of the Outdoordays in Riva del Garda, which have been suspended because many companies wanted to participate only in the demos, without paying for a stand in the fairgrounds.