The Spanish company Charko, which specializes in climbing apparel and accessories for bouldering, has decided to start selling its products abroad.
The company exhibited at the OutDoor trade show in Friedrichshafen this year, where it aimed to establish contacts with possible foreign distributors.
In Spain, the brand is already sold in more than 60 specialty outdoor stores, without imposing on them any obligation to place future orders. Charko sells mainly products for bouldering and declares that the majority of the materials used for production are organic.
The product portfolio of the company includes climbing apparel for men and women, which is very similar to streetwear, and accessories such as crash pads, towels, technical cream, magnesium and pouches for magnesium. Charko's product line is manufactured solely in Europe, with the majority of the production based in Spain.
The brand can be sold only in specialist outdoor stores, as the company's product catalog needs some further explanations from the retailers selling the products in their stores. Also because of this, the company does not sell its products online on its own website.
Since its founding a year and a half ago, the company has already sponsored its own crew of climbers, including well-known testimonials such as Carlos Catari, Mikel Ajuria, Diego Marsella and Nuria Goma.
Since the OutDoor trade show, Charko has made many new contacts with foreign distributors and other outdoor brands. The company now sells its products directly into several stores in Germany, France and Italy, and it works with distribution partners for the Japanese and Swiss markets. The distributor Mountain Rider is taking care of selling Charko's product portfolio in Japan, and the distributor Mountain Gear is responsible for the company's sales in the Swiss market.
In the near future, the company also aims to sell its products directly to some stores in the U.S. Other interesting markets for the company are Denmark, India and the U.K. Charko is already in talks for the distribution in these markets, but nothing specific has been decided yet.