Adidas Moves Into Outdoor Specialty Retail

After a couple of years of abstention, Adidas Outdoor will exhibit again at Friedrichshafen’s OutDoor show in 2009. This move is part of the Three Stripes’ new strategy to embrace core specialty retailers after focusing more on their general sports customers in retail. According to Rolf Reinschmidt, who acts as ...

Keep reading this article by becoming a member


Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here