Adidas Outdoor wants to become No. 3 in China

Adidas Outdoor has ambitious plans to improve its presence on the Chinese market with a major rollout of stores exclusively dedicated to the three-striped outdoor gear. In 2009, Adidas Outdoor made it into China, and in September 2011 it opened its first single- brand store worldwide exclusively devoted to outdoor ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry