An Industry Veteran Will Run Prana

Michael Crooke has been hired to run PrAna, the environmentally conscious American brand of rock climbing and yoga apparel, as the company's co-founder, Beaver Theodosakis, takes a step back to concentrate on brand strategy. His wife Pam will continue to head up product design.

Keep reading this article by becoming a member


Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here