Fenix Outdoor, the company behind brands like Fjällräven, Tierra, Primus and Hanwag as well as the Swedish retail chain Naturkompaniet, posted strong figures for the first nine months of 2009. In the period from January to September, total net revenues were up by 17 percent and reached 874.4 million Swedish kronor (€83.9m-$123.7m). The operating profit reached SEK 154.2 million (€14.8m-$21.8m) – 28 percent more than in the first nine months of 2008.
Fenix makes a distinction between its retail and wholesale operations. Sales of the Naturkompaniet chain increased from SEK 173.1 (€16.6m-$24.5m) to 210.2 million (€20.2m-$29.7m). Its profit grew significantly from SEK 12.7 (€1.2m-$1.8m) to SEK 21.5 million (€2.1m-$3.0m). The wholesale trade increased from SEK 571.9 (€54.9m-$80.9m) to 664.2 million (€63.7m-$93.9m) in the first nine months of this year. This division’s operating profit jumped from SEK 131.7 (€m12.6-$18.6m) to 155.2 million (€14.9m-$21.9m). The holding company, which does not make any sales, posted a loss at SEK 22.5 million (€2.2m-$3.2m).
Geographically, the Swedish home market continues to be the most important for Fenix with a share of total sales at 31 percent. This is, however, due to Fenix’ retail operations, which are limited to Sweden. The wholesale business in Sweden reached only a small increase and added some SEK 60.5 million (€5.8m-$8.6m) to the group’s total sales.
For the brand division, by far the largest market continues to be Germany where Hanwag, the group’s footwear brand, is also located. The German operations secured 29 percent of the total sales, followed by the Nordic countries (other than Sweden) and the Benelux countries. In all these regions, sales grew at a double-digit rate; in Germany turnover was up by 20 percent.