A new line of casual menswear, called “Veilance,” has been launched by Arc’teryx for the urban market. Designed by a young Canadian graduate of a London school and entirely manufactured at the company’s factory in Vancouver, it includes blazers, pants, shirts and other street garments full of technical details. They use high-tech zippers and materials supplied by the likes of Gore-Tex and Schoeller.
It is not the only case of diversification in the sector. Moncler, the highly successful French brand of down jackets owned by Italian interests, plans to come out in the autumn of 2010 with a men’s wear line of mountain-inspired coats, shoes and accessories for the city. Called Moncler V, it is designed by Hiroki Nakamura of Japan, who is also responsible for the Visvim line of streetwear.
Last but not least, Peter Blom, the Swedish co-founder of Peak Performance, is planning to come out with a new line of sport-inspired urbanwear called Snoot. It will reportedly be positioned in the same league as J. Lindeberg, which sells golf and fashion apparel. Blom also founded Cross Sportswear, a Swedish brand of ski and golf clothing, but left it one year ago due to a disagreement with his partners.