Asia Outdoor, the trade show in Nanjing backed by Messe Friedrichshafen, the organiser of the European OutDoor show, has opened a European sales office. European exhibitors fall under the charge of the Agendum agency, led by Oliver Schmitt and Juliane Jähnke, who have been working for Messe Friedrichshafen on a project basis. Erich Reiss continues to be in charge of sales in America from his office in Hood River, Oregon. Peggy Lee of Taipei, Taiwan, oversees sales in the Asia-Pacific region.