B-active is a new brand for outdoor apparel that recently presented its collection for Summer 2009. The brand name is owned by the Swiss Zug-based company Sommerlade AG, which is directed by Michaela Sommerlade, chief executive. The sales operations, starting with Switzerland and Germany, are directed by Olav Holfeld. B-active is positioned as an apparel brand with highly functional outerwear whose features include an electrical heating system for vests and jackets as well as alert whistles. Sommerlade uses state-of-the-art materials such as Dryskin from Schoeller and Tecnopile Micro from Pontetorto.