Bergans of Norway has established its own expedition company, Bergans Turglede, after the acquisition of Fram Expeditions from its two Norwegian founders, Cecilie Skog and Bjørn Sekkesæter.
The new entity will be headed by Sekkesæter as general manager and tour guide. He was already in charge of the management of Fram Expeditions, which he established five years ago together with Skog, a media-friendly Norwegian adventurer.
The two are holding on to 9.9 percent of the company's shares, while the remaining shares have been acquired by Bergans. Skog will remain involved as a consultant and tour guide.
The new majority shareholder intends to transfer Fram's product offering into Bergans Turglede, consisting of the organization of exclusive expeditions and consultancy for adventurers with private projects. But at the same time, the business will be reinforced and widened with more accessible events, for consumers as well as corporate customers. Bergans Turglede will offer rental and loan of outdoor equipment, and focus on sustainable and responsible tourism.
Leif Holst-Liæker, Bergans' chief executive, explains in a statement that the acquisition is part of the company's aim to enable outdoor activities. The Norwegian outdoor apparel maker has already organized expeditions and tours through Bergans Ekstrem Turglede, but it wanted to bring more people to the outdoors and has been working to finalize the plans for the last 18 months.