Richard Leedham has been appointed brand president of Berghaus and Brasher, with immediate effect. Leedham has been fulfilling the role on an interim basis since January, following the departure of Richard Cotter for the Snow + Rock retail chain four months earlier, and has now been confirmed in the position by the parent company, Pentland Brands. The role includes management of the Brasher brand, which has now been integrated into the Berghaus business.
A top executive of Pentland said that the company decided that Leedham was the best candidate for the next phase of Berghaus' growth after conducting an external search for an alternative choice. He addeded that Berghaus is progressing well against its strategic plan and is growing in key markets in Europe, Asia and Latin America. As previously reported, the British outdoor brand is being launched in the U.S. during the current season.
Leedham has been working for Berghaus since 1995, filling positions across international business development, product and sales. For the last nine years he has served on the company's board. Before his latest appointment, he was acting at Berghaus as vice president of sales for the U.K. and the Europe, Middle East and Africa region. Leedham is also a board member of the Outdoor Industries Association and the European Outdoor Group.
Meanwhile, the Rubin family, which owns and runs Pentland, was elated by the visit to the group's campus in London a few weeks ago by UK's prime minister, David Cameron, and his deputy, Nick Clogg. They came over to visit the premises and to discuss the performance of the group's brands, which also include names like Canterbury, Ellesse, Mitre and Speedo.