Black Diamond has hired Jan-Willem Driessen as its new global vice president of marketing and direct-to-consumer sales, Claire Diepenbrock as its new e-commerce marketing director, Brenna Priest as its new national field sales manager, and Meghan Clough as its new category director for Mountain division products.
Driessen was most recently vice president of global marketing at 5.11, which manufactures training apparel and gear for the police, first responders and other such professionals. There he established partnerships with Ubisoft and Crossfit. He will now be reporting to John Wahlbrecht, president of Clarus Corp., Black Diamond's parent company.
Diepenbrock was formerly e-commerce marketing manager at Patagonia, the other company created by Black Diamond's founder, Yvon Chouinard. She will be reporting to Driessen and is replacing Kody Hoover, who left the company earlier this year.
Priest, a climber herself, was most recently national sales manager at Trango, the Colorado-based maker of climbing equipment. As the new field sales manager, notably for special accounts, she is taking one of two new key account manager positions (the other covering national accounts). Priest will be leading a sales team and reporting to Stephan Hagenbusch, vice president of global sales.
Clough was running her own consultancy until hired by Black Diamond and had previously worked at Thule, The North Face and Burton.