Black Diamond, Inc., marketer of Black Diamond, Gregory, POC and Pieps, expects to report record sales for its financial year 2012 based on preliminary unaudited information. At this point, Black Diamond estimates its total sales for the fourth quarter to have been up by 33 percent to $48.8 million compared with the last three months of 2011.
The jump in turnover is mainly due to two acquisitions that occured in last year's second half when Black Diamond bought two European sports companies, POC Sweden and Pieps Holding of Austria. Total sales for the full year probably reached $175.5 million or 20 percent more than in the previous year.
For the current year, the company is targeting total sales of between $216 million and $221 million, representing an increase by 23-26 percent. Notably, the company's recent investment in a new ski manufacturing facility and its new line of Black Diamond apparel are expected to contribute significantly to further growth.
According to company insiders, the new apparel line could contribute sales of around $5 million. Black Diamond is not pushing it. Developed for the autumn/winter 2013/14 season with the cooperation of Youngone Corp. at its factories in Bangladesh, the first collection consists of only 24 styles for men. It was presented to a select number of dealers at the recent Outdoor Retailer and Ispo shows.
Only about 125 dealers in North America, 70 to 80 in Europe and Central America, and half a dozen in Japan will carry the line during the first season. The distribution will be enlarged next year, when the collection will be expanded to comprise women's styles and more technical models with Gore-Tex membranes.