CamelBak has sealed a sponsorship deal with Messe Friedrichshafen for both the OutDoor and the Eurobike shows. The brand will install water dispensers all across the venue. Instead of the usual plastic cups, the visitor is asked to bring his own bottle or glass and is invited to buy a bottle for €10 (which is half of the retail price) at the CamelBak booth. The money goes to an environmental project supported by the EOG Association of Conservation.