Chiruca has launched a Facebook website called “En Marcha Con Chiruca” (let’s go with Chiruca). The profile includes links to other trekking websites and once a month, Chiruca raffles off one pair of boots among its Facebook friends. The company has achieved a 5 percent increase in orders for the next fall/winter season compared with last year. Meanwhile, the Spanish brand has completely revamped its own website to have its use more intuitive and filled with more tools providing interaction with the user and entertainment.