Meanwhile, Claes Broqvist has left as vice president of international sales of Oberalp to become the first international sales director of a young American company, Vicis, from Aug. 5. Based in Seattle, the young American brand has developed a special concussion technology that has led its helmets to get the top rating in American football for three years in a row. It has been selling this kind of products only in North America, but it now wants to apply the technology to other team sports and to expand its global distribution.
Broqvist joined Oberalp, the parent company of Salewa, Dynafit and other brands, four years ago, after working for Nike, Haglöfs and Odlo. Engl will take over his responsibilities until further notice. He will be aided by Alberto Ferrin, who has been with the company for many years, most recently in charge of key accounts.
Oberalp's sales team will be at the new OutDoor by Ispo trade show starting in Munich on Sunday, but the company will not have a stand, as it did not at the OutDoor show in the past two years. It wants to check it out before committing itself to this new project.
The group continues to invest instead on its semi-annual sales meeting in the nearby Austrian town of Alpbach, where a few weeks ago it was able to attract dealers who represent 70 percent of its turnover.