Columbia Intensifies Its Efforts In Scandinavia And The Baltics

The American brand has hired new managers whose job it will be to move Columbia and Sorel fast forward in the Baltic and Nordic countries. Columbia has hired Petri Raatikainen as new manager in charge of overseeing the business in the region. The position itself is new.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry