Columbia Is Building Up A Dedicated Sales Force For Sorel
Columbia Sportswear seems to have more and more fun with the growing success of its Sorel brand in Europe. As reported before, the mission is to transform Sorel from purely rugged footwear into something fashionable without surrendering the functionality of the footwear.
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today
Get access to what the top decision makers are reading in the outdoor industry.
- Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
- Essential weekly E-mail Briefings with the latest analysis and most important industry developments
- Find inspiration to drive your business forward with our case studies and best practices on business opportunities
- Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry
- Organisation-wide access across offices, people and devices