Columbia Sportswear wants to be more competitive

Columbia Sportswear will introduce new products with lower entry price levels and new technologies in Europe and the rest of the world. Noting that the purpose of this is to become more competitive and affordable, responding to consumers' demand for better value, Franco Fogliato, the newly-minted European manager of the ...

Already subscribe to The Outdoor industry Compass? Sign in here.


Subscribe today! It’s time to get you on board.

Subscribe today for just €1 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now