Under the management of Christoph Engl, who became the family-owned group's chief executive last September, the company wants to consolidate its present product portfolio before considering other acquisitions. Engl took the place of Massimo Baratto, who is now the European director of Under Armour, based in Amsterdam.
Last summer, Oberalp reinvested some of its profits on the establishment of a new R&D center, with four full-time people exploring new territories and working on new materials and technologies borrowed from other sectors to promote innovation.
The new management also wants to address the issue of sustainability more firmly in the future. Around 92 percent of the clothing collections of Salewa, Dynafit and Wild Country are now made with environmentally certified fabrics. Last year, the company conducted more than 2,500 tests to check the presence of chemical residues in its products.
A step in this direction was the rather successful launch of its Alpine Wool project for the coming autumn/winter season, capitalizing on the Oberrauch family's experience in the production of loden coats. It uses wafer-thin sheep's wool from the Dolomites region, where the company is based. There is even more to come, says Engl.
Engl also wants to boost the visibility of its brands through its websites. Evolv has a web store already, but it's not very sophisticated.