Amer is focusing on brand management

(SGI) In a move intended to get closer to the consumer, Amer Sports is introducing a new “brand-direct” business model into its global sales organization. Each of the brands in Amer’s portfolio – Arc’teryx, Peak Performance, Atomic, Salomon, Suunto, Wilson and Precor – will have a dedicated, direct sales structure ...

Already subscribe to The Outdoor industry Compass? Sign in here.

barrier_image_OIC

Limited Time Offer!

Subscribe today with 50% off your first year. Cancel at anytime

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now