Chinese e-bike drive system producer Mivice establishes European subsidiary
As part of its internationalization efforts, another e-bike drive system maker from China is looking to enter the booming European e-bike market. By founding the subsidiary Mivice Europe GmbH in Nuremberg, Germany, the company has also brought two experienced European industry experts on board.
REGISTER NOW a Free Account today to continue reading this article.
Sign-in if you already subscribe to The Outdoor industry Compass.
Subscribe today for just €9 a week!
Get access to what the top decision makers are reading in the outdoor industry.
- Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
- Weekly Email Briefings - the must-read for all decision-makers in the industry
- Get inspiration to drive your business forward
- Get unlimited access to oicompass.com and secure access to all news, insights and analysis
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
Or sign-up for a trial month for just 9,90€. To continue reading this article REGISTER NOW.