Crazy undergoes strategic reorientation


Crazy, a brand founded in 1989 by Valeria Colturi, a top Italian cross-country skier, offering mainly products for ski mountaineering, trail running and trekking, has presented a new logo, emphasizing “the union between the quest for technical innovation that has always characterized the brand and the fashionable character of the ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry