eVent fabrics, a Missouri-based developer of waterproof apparel, has announced that as of June 30, Performax Pro has assumed full ownership of the brand after acquiring it from Parker Performance Materials for an undisclosed sum. Performax Pro, based in Hong Kong, is a provider of performance fabrics in Asia, the Middle East and Europe.
Performax Pro and eVent have been collaborating since 2013 in the development of high performance waterproof membrane laminates for the outdoor industry, military and workwear markets. In 2018, Performax Pro became the distributor of eVent membrane technology in Asia, excluding Japan. Following the acquisition, Performax Pro has now set up two entities to manage commercial operations and marketing for the eVent Fabrics brand: eVent International, based in Hong Kong, and a U.S.-based subsidiary, called eVent Technology.
eVent fabrics first entered the outdoor scene in 1999 and were believed to have set a new standard for air permeable and waterproof membranes in textiles. In 2004, the company was acquired by General Electric (GE). GE’s Air Filtration business based in Kansas City, Missouri, started to manufacture eVent membranes and waterproof fabrics. There was a lot of expectation that GE’s money would allow the brand to compete against the likes of Gore-Tex. Although the ingredient brand managed to attract a good number of customers and exhibit at all major trade fairs, the ultimate breakthrough never happened. Rumors said that the largest contender’s supplier contracts made it difficult for eVent and others to compete effectively. Eventually, GE withdrew from all trade shows and it became quiet around eVent. Parker Performance Materials acquired the brand in 2017.