Gathr Outdoors, formerly known as MacNeill Pride Group, continues its commitment to the broader outdoor market with another acquisition. The company announced Jan. 24 that it has purchased Oregon-based Cascadia Vehicle Tents (CVT), a family-owned company that has made a name for itself designing vehicle rooftop tents, awnings, off-road trailers and car camping equipment for cars, trucks and SUVs, a market that is considered a trending segment internationally.
After rebranding as Gathr Outdoors earlier this month, the group, which includes the Orca, GCI Outdoor, Klymit, Rightline Gear and Pride Sports brands, among others, announced that it aims to become a leading platform for outdoor recreation. One of CVT’s founders, Bobby Culpepper, will remain with the company as president and oversee its day-to-day operations. He will report to Cory Tholl, president of the Gathr Outdoors Camp segment, which also includes Klymit and Rightline Gear.
“This acquisition deepens our commitment to providing products that meet multiple consumer needs for multiple outdoor usage occasions on our platform,” Tholl said. “We’re always on a mission to offer our customers a comfortable outdoor experience, and we’re confident that CVT’s products support that mission.”
No information was provided about the selling price.