GoPro shifts focus to DTC

GoPro.svg

While cutting costs, GoPro has decided to shift more of its business to the direct-to-consumer (DTC) channel as its sales have gone down because of the quarantine-shuttered brick-and-mortar retail sector. Accordingly, the American brand of action cameras has hired a chief digital officer – Aimée Lapic, former chief marketing officer ...

REGISTER NOW a Free Account today to continue reading this article.

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Subscribe today for just €9 a week!

Get access to what the top decision makers are reading in the outdoor industry.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Weekly Email Briefings - the must-read for decision-makers in the industry
  • Get inspiration to drive your business forward
  • Get unlimited access to oicompass.com and secure access to all news, insights and analysis
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

Or sign-up for a trial month for just 9,90€. To continue reading this article REGISTER NOW.