GSM Outdoors enters fishing rod market

Phenix Rods

GSM Outdoors has announced the acquisition of US-based company Phenix Rods. The move marks GSM’s entrance into the fishing rod world. Established in 1977, Phenix produces rods for both the freshwater and saltwater markets.

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry