Late, but not too late, the German family-owned company Brose Fahrzeugteile came up with the electrifying idea to transfer its long experience as a supplier of electric motors for the automotive industry to the e-bike industry. In 2014 – when e-bikes were already gaining momentum – the company started a first e-bike mid-motor series production in Berlin. In 2018, Brose presented its first complete drive system (consisting of motor, battery and display), the Brose Drive System, and now, Brose Antriebstechnik (a.k.a. Brose E-Bike), a Brose Group company, announced that the one-millionth motor will leave the Berlin production facility before the end of the month.
Brose has definitely benefited from the high demand for e-bikes. And the boom continues to provide growth. Also, urban mobility trends offer positive future potential. The head of Brose E-Bike Systems, Dr. Thomas Leicht, is confident that the real boom is still to come: “We assume that soon every second bicycle sold in Germany will be an e-bike – probably in as little as two to three years. That would mean two million e-bikes sold annually. With our e-bike system, we are very well prepared for a wide range of requirements.“ Looking into the future, Leicht is confident the trend toward drive systems will continue: “The e-bike is developing into a networked overall solution with intelligent components. Anti-theft, integrated navigation and gear shifting are becoming increasingly popular.”