Pierer buys Felt from Rossignol, enters non-e-bike market and North America

FELT Logo

The Rossignol Group has agreed to sell its American brand Felt Bicycles to the Pierer Mobility Group, a European leader in “powered two-wheelers,” including motorcycles and e-bikes, based in Austria. Rossignol explained the move with a desire to focus its bike operations on mountain bikes sold under the Rossignol brand, ...

Already subscribe to The Outdoor industry Compass? Sign in here.

barrier_image_OIC

Subscribe today! It’s time to get you on board.

Subscribe today for just €1 / first month. Cancel at any time.

  • Insights you won’t find anywhere else about outdoor brands and retailers and the outdoor market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

 

To continue reading this article Register Now