Rocky Brands sells overshoe brand


Rocky Brands has sold Neos Overshoe to the tool and equipment manufacturer SureWerx, at undisclosed terms. Along with The Original Muck Boot Company, Xtratuf, Servus and Ranger, Neos Overshoe was part of Honeywell’s footwear business, which Rocky Brands acquired in March 2021. In March of this year, SureWerx made another ...

if you already subscribe to The Outdoor industry Compass.


Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry