German DTC bicycle supplier Rose Bikes is opening a new production hall in its hometown of Bocholt. This represents not only expanded production capacity but also reorganized logistics and additional regional employment. According to the family-owned company, there is room for an additional 120 jobs here. Currently, Rose Bikes employs about 480 people.
After converting its bicycle production from individual to series production, the expanding omnichannel bicycle manufacturer needed a larger production area. The new one brings the company closer to its ambitious goal of increasing bicycle output by 60 percent in 2021 and each of the following two years.
The investment of around €1 million so far has gone into optimizing series production and the working environment (ventilation, lighting, production equipment). Another focus is the reduction of employee workload by ensuring appropriate ergonomics, such as the position of tool walls, height-adjustable shelves or flow racks for easy material feed.
By this summer, production in the new manufacturing hall will be expanded by 30 percent, the company says. Rose is also making its contribution to the regional economy “by creating jobs and training positions, and is committed to expanding the bike infrastructure on a daily basis to serve as a model for other cities as well.”