The U.S. bicycle component manufacturer SRAM Group has purchased another brand, the bicycle computer manufacturer Hammerhead, which will remain an independent brand in the group’s portfolio. The transaction was already completed on Dec. 30, 2021, but has only now been officially announced. No details were given about the sales price.

Since Hammerhead’s award-winning GPS bike computer Karoo 2 was launched at the end of 2020, SRAM Group (brands Quarc, Rockshox, SRAM, Time Sport, Truvativ, Zipp) sees enormous potential in this brand. After all, Hammerhead saw a “seven-fold increase in sales” last year alone, the company said.

“Hammerhead is an amazing brand with award-winning products, and we do not plan on changing anything about how they innovate,” asserts Clint Weber, VP of growth at SRAM Group.

According to Pieter Morgan, co-founder and CEO of Hammerhead, Hammerhead has always focused on building the best bike computers in the world: “Joining the SRAM portfolio allows us to innovate and expand even more rapidly, and ultimately deliver a better riding experience for cyclists.”

In conclusion, it is noted that consumers, retailers and distributors will continue to use Hammerhead’s traditional communication channels for sales, service and warranty.