On February 18, Volkswagen Financial Services, a wholly-owned subsidiary of German automaker Volkswagen (VW), announced an expansion of its broad range of mobility services to include leasing and financing of bicycles and e-bikes. The new business will be generated through VW Volkswagen Financial Services’ investment in Digital Mobility Leasing (26 percent) and Volkswagen Bank’s investment in the Austrian fintech company and Cashpresso maker, Credi2 (20 percent).
An additional sales cooperation with Bike Mobility Services (BMS) offers private customers in Germany the opportunity “to select their preferred bicycle or e-bike at the dealership and conclude the contract on site.” With the help of some friends (like the Pon Group – see below), the business could be also rolled out one day to other countries.
The offer is divided into two parts: While the leasing service is aimed at companies and their employees (and runs through Digital Mobility Leasing), the financing service is targeted at private customers (run by Credi2).
Sales partner BMS belongs to Pon.Bike (brands Cervélo, Gazelle, Kalkhoff, Santa Cruz, Urban Arrow, etc.) from the Netherlands and its German subsidiary, Derby Cycle (Focus, Kalkhoff brands). Pon Bike is the bicycle umbrella founded more than ten years ago by the long-established Dutch trading and service company Pon Holdings B.V. (aka Pon Group). The company became known in 1947 as the first dealer and general importer of Volkswagen outside of Germany.
The BMS headquarters in Cloppenburg, Germany, is also the headquarters of Derby Cycle. BMS manages the bike leasing concept Lease a Bike as well as the Protect a Bike e-bike insurance and the Company ebike sharing services in cooperation with Movelo.