Icebreaker is 96.14% plastic-free, last 4% to follow soon


Since 2018, the Icebreaker brand, which was founded in New Zealand in 1995, has been pursuing the goal of banning all synthetic fibers from its collection under the motto “Plastic-free by 23”. Six years later, the Merino pioneer has to admit that the ambitious goal has still not been achieved. ...

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