Instead of Black Friday: Icebug donates to primeval forests

Rather than participate in the Black Friday discount battle, Swedish brand Icebug is once again donating all of its webshop proceeds on Nov. 26 to Naturarvet, a non-profit organization that works to preserve Sweden’s last primeval forests. Last year, about 9 hectares of old-growth forest were preserved in Svartsundets, Uppsala ...

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