Jack Wolfskin opts for forest protection instead of Black Friday discounts


Instead of offering big discounts, Jack Wolfskin will donate €100,000 from the proceeds of its Nature Counts campaign, which runs from Nov. 26-29 in Germany, Austria, Switzerland, Belgium, Luxembourg, Italy and the U.K., to a forest conservation project run by Wohllebens Waldakademie (Wohlleben’s Forest Academy). The campaign aims to ensure ...

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