Opinion: Is it all just Greenwashing? Criticism of sustainability data threatens industry improvement

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Source: iStock

Last month the Norwegian Consumer Authority (NCA) challenged Norrøna regarding “misleading environmental claims” as a result of the brand’s use of outfacing information from one of the modules included in the Higg Index. The challenge was based on the fact that the Sustainable Apparel Coalition (SAC) had included older data ...

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