The South Tyrolean mountaineering brand Salewa will introduce a new label for particularly sustainable products in the winter season 2021/22. “Committed” is a clearly visible symbol designed to inform customers about sustainable aspects when making their purchasing decisions. The hangtag label will identify equipment that stands out for its particularly ecological and socially responsible manufacturing, the brand says. The new label will be carried by 243 pieces of Salewa’s textile collection and 16 pieces of the equipment collection, making it easier for customers to find their way around when looking for sustainable products.
All “Committed” products must meet the following criteria:
- Testing chemical components: If the main material is not certified to recognized chemical standards such as by bluesign®, an external laboratory test must be carried out in accordance with the Oberalp Group’s chemical guideline.
- Checking of social standards in production: The production site must have undergone an external audit to ensure compliance with social standards and appropriate working conditions. The audits are each valid for three years.
In addition to the two mandatory criteria, at least one of the following four criteria must be met:
- The DWR finish on all product materials must be PFC-free.
- The product must consist of 50 percent by weight in up- or recycled material.
- The down used must be certified according to the Responsible Down Standard (RDS).
- The product consists of at least 50 percent of a naturally renewable material such as viscose, wool, Tencel®, linen, hemp or cotton.
Alexandra Letts, responsible for the Oberalp Group’s sustainability team, said: “Our customers should be able to quickly and easily recognize the added value of a Salewa product. ’Committed’ is not just a new promise, it is the result of our long-standing commitment to increasing the quality and value of our products through more sustainable production and sourcing.”